Blockchain-based loyalty ecosystem, qiibee announced on Monday it has formed a partnership with beverage brand Lattesso to help transform its customer loyalty program. According to qiibee, Lattesso will use blockchain technology and cryptocurrencies to power its loyalty program throughout Switzerland, Germany, Austria, the Benelux, and Russia. While sharing details about the collaboration, Co-Founder and CEO of qiibee, Gabriele Giancola stated:

“Customers worldwide are familiar with air mile programs and loyalty points, and although these are an important practice for retailers and brands, customers are limited and restricted in how they can utilize their points and rewards. Consequently, customers are sitting on countless points, rewards, and bonuses because they aren’t incentivized to spend them. qiibee is putting an end to this inefficient, costly, and unsatisfactory practice, and we are now a step closer to meeting our objective of not only offering a platform that meets the needs of the modern customer but also welcoming innovative brands like Lattesso on board before the launch.”

qiibee also reported it aims to bridge the gap between modern day loyalty systems and the cryptocurrency industry. By integrating blockchain technology, brands will benefit from increased data security, lower management costs, and the elimination of liabilities often associated with traditional loyalty programs

“qiibee is currently the process of concluding their financing round which saw Daniel Grossen, successful entrepreneur and founder of Scout24, participate. This comes as qiibee commences work with MindNow, the Swiss-based online marketing agency with an impressive list of clients including Yves Rocher, Chronoswiss, and Pack Easy.”

Lattesso’s products are available in major retail chains and outlets such as Lidl, Shell, and Coop throughout Switzerland, Germany, Austria, the Benelux, and Russia. With a selection of product offerings from Lattesso Black to Lattesso Cappuccino, the company prides itself on producing a 100% natural lifestyle drink. Giancola then added:

“This milestone shows that our vision of flexible, efficient, and innovative loyalty programs is shared by leading international companies and that they too see the power of blockchain technology. In the future, whenever a Lattesso customer is enjoying their coffee, they can exchange their loyalty points for cryptocurrencies from their smartphone. We look forward to welcoming other prominent brands on the qiibee ecosystem and seeing them enter loyalty program 3.0.”