Latest Beauty Campaign For Tom Ford EXTRÊME Revealed
By now, we all know and love the ways of Tom Ford . With his daring ready-to-wear, exotic leather goods, sky-high shoes, and unmistakable fragrances, he brings out the maximalist in both men and women around the world. Now, he’s taking his eponymous cosmetics empire to new heights with EXTRÊME, a new range of 20 eye shadows in two finishes—foil and glitter—and four lash and brow tints, which were released last night with a celebration at the Public hotel’s rooftop bar.
Overlooking lower Manhattan’s skyline, guests enjoyed luxurious bites and libations to go along with the daring beauty on display. Hulking caviar blinis were paired with a signature cocktail combining Moët & Chandon champagne, Belvedere vodka, fresh grapefruit juice, and flecks of gold leaf. The space had also been reworked into a screening room of sorts, where the beauty-obsessed crowd would get their first look at the Steven Klein-directed EXTRÊME campaign starring Karen Elson and Imari Karanja, both of whom were on-hand to celebrate.
“It was unlike any other beauty shoot I’ve done,” Elson told Vogue, sporting the TFX7 shade of eyeshadow and a metallic lip stain. “It was all very daring and wild, and not at all what you expect a beauty campaign to be. Tom always has such a point of view. He’s strong and sexy, and he wants the women who wear his clothes and makeup to feel powerful and in charge. Plus, it’s always so damn gorgeous.” The video and accompanying still shots have striking cinematic qualities, and depict Elson and Karanja tossing drinks and grooving in a technicolor elevator.
“My friends think it’s crazy,” Karanja said. “They know this different side of me from freshman year of high school, but now that I’m in my junior year, they see that I’ve completely changed.” While the 16-year-old beauty already has a slew of ad campaigns and runway stints to her name, including a strut down Ford’s own Fall 2018 show the night before, she revealed that she eventually plans to pivot to new frontiers. “I’m going to see how this modeling goes, but I want to be an astrophysicist,” she said, before Elson, standing alongside her, began to brainstorm with her. “I’m sure we can find you a job with Elon Musk,” she exclaimed. “Actually, I think we need to get you an internship at SpaceX this summer.”
The Tom Ford EXTRÊME collection will be available for purchase beginning March 5.