The charm of London
Falling in love with expat life, Nabongo vowed to live abroad for at least three more years after her time in Japan. She ended up living outside of the United States for seven, bouncing from Asia to Europe and back again.
A highlight for the millennial was living in London while pursuing her master’s degree at the London School of Economics. Nabongo fell in love with the multicultural city, saying she would probably be based there, if it weren’t for the weather.
“You can walk down the street in London and hear 15 different languages,” says Nabongo. Describing the city as “the gateway to the world” she says “you can get almost anywhere on a direct flight.”
Crisscrossing the globe, Nabongo then moved to Benin and Italy, landing a full-time gig with the United Nations. Although she loved Rome, she never felt completely comfortable in the city because of the racism she encountered there, which she attributes in part to the country’s lack of immigration.
Finding a job abroad
Speaking with the American, it might sound easy to landinternational gigs for prestigious organizations. But as she points out, it takes a lot of behind-the-scenes work to be able to bounce from organizations like Pfizer to the United Nations. In addition to having excellent grades, she says going to a highly reputable graduate program like LSE opens a lot of doors and gives you an international calling card. Other programs the millennial recommends include Sorbonne University, London Business School, Oxford University or the University of Cambridge.
Building a successful travel business
After missing too many birthdays and babies and weddings and funerals, Nabongo moved back to the United States when she turned 30, landing a job as a consultant for USAID. But she still had the travel bug.
After helping a high-profile friend organize his honeymoon, she came up with the idea of Jet Black, a boutique travel agency that encourages tourism to countries in Africa, Central and South America and the Caribbean.
When Nabongo’s friend returned from his honeymoon, he said it had been the best trip he’d ever been on. It was 2015 and she decided to build her own business, using her savings to print cards and create a website.
“My focus is to make sure that people are really interacting with the locals,” says Nabongo. “In Cuba in particular, I have amazing guides and amazing vendors.”
Around 60 percent of the business is group trips, such as a recent organized getaway to Colombia or a future trip to Senegal. The rest is planning private trips for clients, whether it be a honeymoon or milestone birthday.
She says,“96% of my clients say it is the best trip they’ve ever been on.” Describing her tours as a mix of of high-end restaurants and street food, she says that “everybody wants to land at a luxury hotel or Airbnb but they [also want to] interact with locals.”
“I’ve traveled now to 108 territories and countries,” says Nabongo. “I think because of that I have a competitive advantage. Quite frankly most travel agents don’t travel. They just sit behind a computer.”
In its second year of business, the agency now boasts over 100 clients. The business accounts for 85 percent of her income, which she supplements with UN consultancy contracts, sponsorships as an Instagram influencer and freelance travel writing gigs.
Managing a team that stretches from New York to Maryland to Capetown, South Africa, Nabongo says one of the most difficult aspects of entrepreneurship is putting together a good team. “I’ve cycled through lots of people in the past two years,” said Nabongo.
Battling jet lag
Regularly visiting far flung countries like Indonesia, Namibia or Qatar, Nabongo’s best tip for battling jet lag is to adjust to her destination’s timezone while on the plane. She eschews sleeping pills, instead relying on Dream Water, a drink that is available at many American airports, that has the natural sleep aid melatonin in it.
Cuba is one of the millennial’s favorite countries to visit and has become a cornerstone of her boutique travel agency.
The black travel movement
Pointing out that she was a digital nomad before the advent of the black travel movement, Nabongo says that she is “just a traveler who happens to be black.” She hopes that as the movement’s momentum grows, black influencers can have a “seat at the table.”
“Black people have a history of building their own community. That’s what the black travel movement is,” explains Nabongo. “Mainstream doesn’t acknowledge us, mainstream doesn’t cater to us, so let’s build this ourselves.”
However, sometimes being a black solo female traveler can be “emotionally exhausting,” says Nabongo. On a recent flight through Amsterdam, she had a United States customs official ask for her permanent resident card after she had shown her passport. The official said that they couldn’t tell it was Nabongo. While she was living and working in Benin with her Italian boyfriend, she said many people just assumed that she was a prostitute.
As a high-profile entrepreneur, Nabongo tries not to let these frustrations get her down; she is working towards a bigger goal, saying “I can use my voice to help others.”
It’s “hard as hell,” Nabongo says. But, she adds, “I have to do this. I have to push through …I recognize it is bigger than me. All of this emotional trauma that I suffer is for a bigger cause.”
Using Instagram to build a brand
In order to build a brand on Instagram, try using crisp, clear images with engaging captions , says Nabongo. She also recommends to have a “thing.” For instance, she always dresses in bright colors, has a bright lip and is a traveler.
Although Instagram is a great source of business for the millennial – she says that around 95 percent of her clients find her through the site – she says that people often act like they “own you.” From requests to give personal tours of a city to people asking her if she gets blood clots, there’s an invasiveness that comes with the social site.
One way that she stays safe is by never agreeing to meet with someone in person unless they have a shared personal connection.
The work behind the full-time travel dream
But don’t be fooled into thinking Nabongo’s life is all a vacation.
“People want to be the quote unquote digital nomad,” says Nabongo. “You put your laptop down on the beach and say, “hashtag, `today’s office’….that is not the reality. Traveling and working is extremely difficult.”
Managing a business while on the road is tricky, especially since she is not in the same timezone as her clients. She prioritizes waking up early in order to stay-up-to-date with requests. Nabongo says, “I always tell people Instagram is a sliver of my life, about 20%.”
Sometimes it can be difficult to explore a new destination and working. Although she strives for balance, there are times where she feels guilty for not seeing as much of a new country as she would like. But the entrepreneur wouldn’t have it any other way.
This is the second in a series on women succeeding in the travel industry, whether it be as a solo female traveler or founder of an adventure startup. Know a woman who is killing it in the world of travel? Send an email to actalty at gmail.com to nominate them for next month’s installation of #AdventureHackingWomen.
Others in this series include:
The American Blogger Making Six-Figures While Traveling The World