For Spring/Summer 2018 beauty, makeup moves beyond what it looks like and artists are exploring the myriad of moods that makeup can ignite and convey.

In their Spring/Summer 2018 reveal, MAC states that “the days of artists dictating makeup trends that we should slavishly copy are a thing of the past.”

Before anyone thinks anything goes, there’s actually a method to this free-for-all makeup trend.

Every beauty brand will still highlight their innovation and inspiration for the new season but without one brand or makeup artistry dictating the way we should all look. We are free to pick what we love and create a look that says “this is who I am!”

One of the key looks that MAC unveils is the very tough to reinvent – the natural beauty, a concept endlessly reincarnated for the runway and in real life alike.

At its most quiet incarnation are looks that makeup experts Terry Barber aptly terms an “invisible difference” and Lyne Desnoyers calls a “luminous nude.”

Spring/Summer 2018 celebrates the “healthy” nude, as opposed to raw, blank or grungy nudes. “It’s ‘done,’ but you don’t see it,” says Lloyd Simmonds.

With South Korean beauty riding at an all time high, it’s exciting to follow Korean beauty innovation for its next novelty.

For its latest launch, Laneige reformulates its pioneering Two-Tone Matte Lip Bar giving you more colours and comfort. Matte lipsticks can be drying so they have created a new gel formula that keeps your lips moist while giving you that signature blurring two-tone effect for lips.

When a brand does a launch, you can expect improved versions or something completely new. So, it’s great when they combine reformulation with eco-friendly packaging and instagram-friendly as seen in Sephora Collection’s Spring 2018 Lip Stories.

Over at Lancome, it’s all about teasing our senses – by reinterpreting French patisserie in new flavours and delightfully wearable colours. Taking inspiration from the scrumptious macaron dessert, the French brand reimagines a blusher in the form of these delightful little cakes to give you the prettiest shades you can wear this season, and the most tempting textures.