By Alex Mardikian
Outdoor digital signage can make a huge difference at parking lots, particularly at the bigger lots where these tools can help in locating vehicles and maintaining order.

Wayfinding is the number one use for digital signage at parking lots. The signage can direct users, especially at multi-storey vehicle parking lots. The bright and clearly lit signages can serve to guide motorists in underground parking spaces.

Missing directional details at parking lots is a big issue with users of such facilities. Digital signage, placed at a driver’s eye level or above is easily visible and difficult to miss as compared to directions painted on the floor.

In the United States, according to FBI records, there is an automobile theft every 44 seconds. A very high number of such thefts happen in car parking lots. Car park digital signage can flash security alerts to dissuade any would-be car thieves. Any cars moved can trigger a social media update to record and inform car owners.

Information, such as parking charges and opening timings, is meant for compulsory display by law in many countries. You can position the digital signage such that such information is easily displayed and not missed, for example, at the entrance. When you provide such information, you give drivers a big reason to use your space.

Digital signage can play a role in ensuring safety inside the car park premises. By displaying speed limits, rights of way, and pedestrian paths, you can help create awareness about safety norms to be observed.

Digital signage is primarily used for advertisements, and it can be the same inside the premises of a car park. You can rent premium real estate with good visibility to other businesses. A car park located at a retail mall or shopping center can easily generate additional revenue.

Use digital signage to promote the space for other activities, such as small concerts, meetings, get-togethers, car boot sales, and more. During an event, digital signage can be put to different uses, such as directing attendees to food stalls, washrooms, ticket counters, entry points, exits, etc.

Digital signage is versatile and can be used in different ways. It is also more user-friendly than static posters. Interactive DOOH takes its usefulness to a whole new level. An easy-to-use content management system lets you change rates and working hours easily. Digital signage can also be used to gather data on space occupancy, time for which vehicles are parked, payment rates, vehicle types, etc.

Digital signage works for your business round the clock. Outdoor digital signage is durable and will work even under stress from the elements. Digital signage for car parking lots offers businesses a lot of flexibility in terms of informing customers, executing transactions, and advertising.

Equally, digital signage can remain operational 24/7, even outdoors. The emergence of outdoor digital signage enclosures means that you can install screens outside, protecting them from the rain, sun damage and vandals.

Car park digital signage has a multitude of uses and gives operators a flexibility with their signage that has never been seen before. Overall, digital parking signs represent a huge opportunity to improve the customer experience and better manage parking facilities.