‘Despacito’ Vindicated With Top Honors At Latin Billboard Awards; Ozuna Wins Artist Of The Year

“Despacito” continues to be very alive in 2018. The Luis Fonsi-Daddy Yankee global hit, which set a YouTube record as the first video to reach 5 billion views in early April, won big at the Latin Billboard Awards, which took place tonight, April 26, in Las Vegas.

The song wiped out the competition in every category in which it was nominated: Hot Latin Song of the year; Hot Latin Song of the Year, Vocal Event; Airplay Song of the Year; Digital Song of the Year; Streaming Song of the Year; and Latin Pop Song of the Year.

“Despacito” also rewarded the song’s performers Luis Fonsi, who won Hot Latin Songs Artist of the Year, Male, and Daddy Yankee, who picked up trophies for Latin Rhythm Artist of the Year, Solo and Songwriter of the Year. Even Justin Bieber got recognized as Crossover Artist of the Year. Producers Andrés Torres and Mauricio Rengifo won producer of the year for the song.

The song’s success at the Latin Billboards is vindication for the international hit that became a global phenomenon, but was snubbed at MTV’s VMAs in 2017 and the Grammys earlier this year.

“Despacito,” by the way, is still riding high, sitting pretty at No. 1 on Billboard’s Hot Latin Songs.

Shakira was the top female artist recipient with five awards, including Hot Latin Songs Artist of the Year, Female; Top Latin Albums Artist of the Year, Female; Latin Pop Artist of the year, Solo; Latin Pop Album of the Year with her album “El Dorado” and Tropical Song of the Year for her collaboration with Prince Royce “Déjà Vu.”

Puerto Rican singer Ozuna won Artist of the Year trophy and Maluma winning Social Artist of the Year.

Billboard and Telemundo also honored Maná with the Billboard Lifetime Achievement Award as one of the most successful Latin music rock band of all time.

The Billboard Latin Music Awards honor the most popular albums, songs and performers in Latin music, as determined by the actual sales, streaming, radio airplay and social data that informs Billboard’s weekly charts during a one-year period from the rankings dated February 4, 2017 through this year’s January 27 charts.

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