By Scott Brown

Casinos are uniquely placed to benefit from faucet advertising. Knowing the salient features of having such a system in the washroom can help you generate higher profits from the establishment and also obtain crucial behavioral data that you can leverage to present to your patrons the best you have to offer. VODXS for casinos is a great opportunity to hit marketing jackpot. The concept fits intimate and powerful custom messaging aspirations like a glove. You can use the space for driving home the message of responsible gambling and safe driving after an evening at the casino and attached bar or restaurant.

Faucet ads at casinos can be used to promote new games and related promotions, such as matching bids by the house and games with the most favorable odds. The recall with such ads is very high because of close proximity to the tables and machines, and also because the patron is already in that frame of mind, having spent time in the casino.

You have, at the least, ten seconds and more realistically twenty seconds to have a very private communication with the individual at the faucet. No other form of advertising offers the combined benefits of such proximity to the audience coupled with the audience’s nearness to the point of action. With a VODX system in place, you will be communicating with the right audience that will also share data with you based on any questions you ask on an interactive screen and their conduct before and after viewing the ad. There’s money in it.

Steal a march over your competitors. Gain patrons for life. Win over your competition’s customers by going that extra mile based on feedback you receive from highly personalized interactions via faucet ads. Unearth hitherto unknown facets about how the high-rollers operate. This is crucial information that you can use to make the big players comfortable by giving them what they expect.

Use faucet ads to demonstrate and inform where your casino scores over the competition. It could be the bonuses in blackjack or the odds you offer in roulette. Sometimes, customers don’t know. Tell them when they visit the washroom.

Faucet ads can be integrated with an overall marketing strategy and can be slotted anywhere you want them to be. Integrated with web ads via the internet, these ads can send players to an online portal or to your social media page where you may be running a quiz or promoting an online-only prize.

A huge plus with these ads is that they can deliver measurable results in almost real time. Flash a scannable code at the faucet that entitles the user to a time-sensitive discount and you will see results. There are ideas waiting to be implemented that will drive traffic to games you wish to promote.

You can promote the restaurant attached with the casino. Are there any drinks on the house? You can surely come up with a witty one-liner or two that will be apt in the men’s bathroom and serve to inform visitors about the free drinks.

VODXS provides faucets that can communicate with mobiles. If the casino has an app, then you can flash content based on what the faucet gathers from the app. It could be based on the browsing pattern of an individual, questions asked, links clicked, etc.

Since these ads provide casinos with an opportunity for a one-on-one interaction, use them to create a bond. Address the individual by name. Near-field communication capabilities of these faucets will let you do this. Guide them to useful content on your website that will inform them on how to play the various games you offer.