By Alex Mardikian

Digital signage offers the unique advantage of easy placement in many spaces. VODXS™ Visual On Demand Experience Support ecosystem leverages this unique attribute of DOOH and gives healthcare providers and hospitals to offer an engaging and enriching experience to their patients. Through the brilliantly innovative expedient of using faucets equipped with digital screens provided by VDOXS, your healthcare center can take a confident step into the world of personalized digital communications and advertising. Every time a patient steps up to wash hands, and this happens many times a day, the digital screen flashes a message that is most appropriate at that point in time. It could be a reminder to take medication on time or a simple tip to promote healthy living. In either case, you can send a subtle advertising message that will benefit the patient.

If it takes around 20 seconds to wash hands, then you have the subject’s attention for that period. The screen can display dynamic programmable content across flexible schedules. The messaging can be as varied and interesting as you’d like it to be. It’s a nice spot for brand building in a very personalized manner. You can highlight hospital specialties, advertise doctors, and educate visitors to the facility washrooms about any age, gender, or qualification-based discounts that you offer on procedures.

The faucets installed in any facility are a part of the Internet of Things. These smart points are an incredibly rich source of data that can save your healthcare facility or hospital millions of dollars and also earn you big money because they offer insight that you can act on. The faucets can respond to information they gather by using proximity technologies, such as Bluetooth, WiFi, and RFID.