By  Alex Mardikian

Millennials are a prized audience for marketers of all hues, and the same holds true for those who have had the foresight to incorporate DOOH into their advertising and marketing mix.

VODXS lets you capture the attention of this demographic and communicate with them. Since this generation is at ease with always-on technology, the interaction via interactive DOOH is smooth and meaningful.

One reason for reaching out to millennials via digital faucet ads is that this demographic is very particular about privacy, and does not like to be bombarded with ads. Millennials are liberal with the use of ad blockers. This means that you could be missing out on a huge number of potential buyers. Implementing DOOH through VODXS lets you communicate with these prospects.

Another thing that works in your favor as a business that implements DOOH is that fact that this demographic loves to spend time outside the house. And outside the house means places with washrooms such as theaters, malls, restaurants, sports arenas, bars, college campuses, school campuses, pubs, nightlife hotspots, art galleries, hotels, bookstores, cafes, corporate houses, indoor stadiums, etc. These ads that run in washrooms cannot be muted, blocked or fast forwarded. They are topical, timely, and the message can be personalized because the system can respond to information gathered through near-filed communication.

These are ads in a public area. They don’t intrude on a viewer’s personal online space. Therefore, the likelihood of engagement is higher. DOOH is an extension of traditional OOH. Millennials are more trustful of OOH advertising than older generations. This makes them more amenable to DOOH ads. It is interesting that this very internet savvy generation does not hold online video ads in similar esteem.

The younger demographic isn’t that much into television and because it spends time outside the house, it can slip under the radar of advertisers. However, with DOOH, you can get their attention and also their trust by coming up with creative communication plans based on their social conduct at a given point in time at a venue.

This generation that is social-media savvy is a powerful message multiplier and if you can get them to share your message with their audience, you will expand your reach in a huge way. Interactive DOOH can help you achieve this. Get them to share what they like about your product or service, or maybe talk about shared experiences. You can even link this sharing with a reward. It could be a gift coupon or it could be cryptocurrency.

An LCD screen above a faucet delivering authentic consumer reactions about food served in your restaurant that are pulled from social media or praise for the manner in which your car park has simplified things for users. The effect of such messaging is that the reader walks away with information and depending upon the message, he or she can act on it if the point of purchase is close to the washroom.

You can connect to the millennial audience in myriad ways through ads running on connected and intelligent faucet networks. You can bolster brand recall and alter consumer behavior.

You can create audio visuals that delight the viewer and puts him in the right frame of mind to take favorable action.

Out-of-Home advertising (OOH) of which VODXS is the most exciting part drives brand-related actions in smartphone users. In millennials, DOOH can lift such actions in millennials by an amazing 140%. This figure was revealed by Outsmart, a body related to OOH.

DOOH gives your business a cross-channel digital availability and that’s great for interacting with millennials via social media, video, audio, images, and text.