Geotargeting with DOOH Ads
By Alex Mardikian
The relevance of DOOH advertising increases manifold when ads are geotargeted. With geotargeted ads, you can inform the right audience at the right time about a product or service. You can run local campaigns with greater assurance about being able to reach out to a local audience.
Advertising is all about being relevant and at the right time. You can do that with geotargeted ads. With VODXS faucet ads, you can actually offer not just geotargeted but also personalized content to a viewer and you’re assured of the person’s undivided attention for 10-20 seconds. Faucet ad networks that respond to near field signals can throw up very relevant ads, and when coupled with location data these ads can actually serve to fulfill very pressing needs.
A geofenced area is established and the digital signage content management system responds to it. Geotargeting is best accomplished through geofencing; almost 6 out of 10 location-targeting campaigns use geofencing. With a little creativity, a local audience can be engaged to accomplish multiple marketing objectives. With a VODXS, you can flash location-specific discounts and schemes to the viewer. You can link a prize or reward to social media activity – for example, a tweet with the most retweets wins a smartphone or a pair of jeans. A new venture in an area can really benefit from VODXS ads because these can inform the desired local audience about it.
With geotargeted campaigns, you can gather valuable data that can be measured to create more accurate campaigns in future.
A very interesting use of this technology is to have moving DOOH displays on cars, autos, and buses flash relevant content by interacting with geofenced points that they pass by. Basically, this gives advertisers the ability to flash place-relevant information as a vehicle passes through a given area. This could be useful information for the traveler or a marketing message. A cab carrying a passenger can play an ad about a museum, mall, or restaurant as it approaches these geofenced locations. The messaging can send the fare to these locations.