7 Ways Digital Signage can Nudge Faithful to the Church
By Alex Mardikian
Digital signage has appeared as a boon for places of worship trying to get people to pay a visit. Churches need money to function. People are stressed for time. Getting them to visit a place of worship, regardless of religion is a no mean task. The manner in which digital signage can help a church also holds true for Hindu temples and other such spaces.
- With digital signage, you can reach out to the faithful in an efficient and timely manner. Updated information can be made available and different messages can be run on a loop. You can target a wider audience. You can share timings, appeal for funds, inform about private ceremonies to be held, etc.
- With digital signage in place, the church does not incur repeated costs that it would with printing pamphlets, placing ads in papers, and in maintaining a billboard on premises. Digital signage works out cheaper in the long run.
- A house of worship using digital signage can offer the space to businesses for ads. You can earn revenue. It won’t be difficult to get local businesses to advertise.
- Pithy sayings put on boards outside churches can appeal more in a digital avatar. You can place relevant and topical proverbs and teachings from the Bible, Bhagvad Gita, or other sacred texts. You can reach out to a wider audience and increase awareness about your religion’s values.
- A church or any other house of worship with an app can address individuals and remind them of their religious obligations. Near Field Communication makes this possible.
- Changing information on traditional bulletin boards is a chore, but not so with digital billboards. These can be kept current with ease. This ensures that members of your parish will benefit from topical news. Outdated information can make one lose faith in the source, and you don’t want people to think that way about your church or temple.
- Since a single digital signage board can serve multiple pieces of information, it saves you space. You don’t need multiple bulletin boards and you won’t have to print and distribute pamphlets every time there’s a fundraising, a school function, or a community event taking place
VODXS installed in washrooms in churches can deliver a one-to-one communication between a faithful and the house of worship. You can decide the content and the context of the communication. It can be a pitch to make a purchase from the premises, an appeal to donate, a birthday wish, or information about a forthcoming event.