By  Scott Brown

DOOH is a wonderfully compatible technology with supermarkets. It can be used in different ways to nudge customers to make decisions beneficial to the supermarket and buyer.

Communicating through digital displays comes with a clutch of advantages; in fact, when you consider that with VODXS you can communicate with people visiting a supermarket even in the supermarket washrooms, you can appreciate that you’re armed with a tool that not only lets you advertise but also share information. It’s a tool that’s ideal for community building and developing brand loyalty.

The easiest and yet one of the most potent uses of DOOH is at the point of sale. You can drive impulse purchases, get signups to store programs, and drive traffic to your online store. Yet, such a digital signage is but the tip of the proverbial iceberg. With DOOH, you can generate more sales and also make a customer’s shopping experience more fruitful and enjoyable. You can direct customers to where the special deals are. You can advertise products that offer a higher margin.  

With digital signage in place, a store need not have to print material. That’s a significant cost saving. The time and money involved in creating a new campaign are reduced. You can easily create and activate new communication campaigns. Digital signage in supermarkets can bring in revenue through relevant third-party ads that will also boost in-store sales.

Of the different products on sale in a supermarket, there is every chance that a few are being discussed or mentioned on social media at any point in time. Once you’ve installed digital signage, you can encourage such conversations on social media and even direct the discourse to topics that will be beneficial to you and the consumer. You can conduct surveys through digital kiosks and use the results to bridge the gap between your online and offline marketing.

Educate people and also help them save time with digital displays. Information on the ingredients in a given product and related nutritional information will allow shoppers to make informed decisions quickly. Digital signage that can communicate with your store app can make relevant and targeted recommendations to consumers based on their earlier purchase preferences.