BY Alex Mardikian

Amusement parks can use digital signage in really creative ways to offer a heightened and enriching experience to visitors. These businesses can use communication through digital signage in different ways to sell more, learn more about the visitors, and ensure that the patrons have a fun day on their premises.

Visual communication through DOOH can help such parks in a number of ways. Read on to find out how.

1. Clear information on wait times – People in queues tend to overestimate wait times. This leads to impatience and alteration of plans. People decide to give some attractions a miss. That’s a loss for the park. With digital signage, you can share real-time information about the time it will take for a particular token number to reach an entry/exit or a given counter. Entertaining videos, information about the park are useful content types to keep the waiting crowd engaged.
2. Help the people find their way – The most obvious and perhaps the most useful application of digital signage. Strategically placed digital signages can direct traffic, ease congestion, and really simplify movement in the park. The information can be detailed, mentioning the route and approximate time taken to reach. When people are able to find their way across a theme park, it makes them comfortable and they enjoy more.
3. Market the theme park – Marketing the theme park is easier and cheaper with digital signage. You don’t have to print and distribute pamphlets to promote specials, new rides, discounts, and other events. Content on digital signage can be updated easily and you can play a variety of content on loop. You market the enterprise even through the simple act of engaging. Encourage visitors to tweet. The most retweeted or funny tweet gets a free ride. Digital signage is easily automated. You free manpower for other tasks.
4. Drive traffic to points you wish to enliven – On days of heavy traffic, if some of the rides are overbooked while others could do with people, you can drive people to these relatively vacant rides. If there are any discounts attached with those rides, you can flash that information. Concession stands, restaurants, souvenir shops are other stops that bring in profit and you can nudge traffic in their direction through digital signage.
5. VODXS – Faucet ad systems in washrooms can target based on gender, age, and other likes. If the theme park has a mobile app or the visitor is wearing an RFID tag, the information can be culled to present targeted and relevant communication while the visitor uses the faucet.