By  Scott Brown

Digital signage is a very effective communications tool. It offers the advantage of enhanced engagement and personalized communication. Information and data are pre-requisites for one-to-one engagements. Companies have an advantage; they have information about their employees and they can use it to create personalized messages to motivate workers and strengthen employer/employee bonds.

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You run a business and you choose to see digital signage as customer-facing technology. That’s perfectly fine. But if you’re investing in digital signage, you must utilize it for employee engagement. It will enable you to utilize the full potential of this technology and also help your employees reach their potential.

Only one out of three employees is actually engaged with the work. That’s a serious loss of productivity. Simply by raising engagement levels through communication, you can boost productivity. Engagement levels of millennials in the workplace are a cause for concern. Only one out of four millennial employees consider themselves to be engaged and happy.

Here are ideas for your business to implement for truly benefiting from digital signage for employees.

• Use digital signage to ensure uniform messaging throughout the office, across locations.
• Alter the message to suit regional sensibilities.
• Share information in real time.
• Deliver messages in the form of video, text, animation, images, and banners.
• Strengthen brand objectives and foster growth of employee identification with the company.
• Spread about risks and dangers accompanying a given task or type of duty.
• Share progress made by teams, congratulate and motivate.
• Inform on last minute changes in programs.

With digital signage, you can share customer feedback with employees and get departments to brainstorm on how to take things to the next level.

Ensure that you have sufficient content because employees will be seeing the content a lot; the turnover must be suitably fast. Automated content from social media and generic content that appeals to all can be used as filler between targeted messaging.

Track employee engagement with the screens, and take appropriate steps to get them interested. For example, you can share sales figures using the screen. A screen in the washroom or at the water fountain can become a hub for informal conversations where ideas can come up.