By  Scott Brown

VODXS, based in San Diego California, is quickly establishing itself as an advertising network that stands out from the crowd. It is pioneering the concept of digital signage screens attached to taps in public washrooms to display messages, capture data, and help businesses reach out to a wider and targeted audience.
The beauty of VODXS lies in the targeting that is built into the concept of using LED screens with faucets. There is an automatic gender segregation. And based on the technology used, these ad networks can communicate with other devices through NFC. In short, a casino can display the most suitable games to a bettor or player, a bar can promote favorite drinks, a school can promote courses, a retail showroom and inform on discounts…all while the viewer is engaged in washing hands, an act that can take up to 20 seconds. You have the viewer’s undivided attention for that period.
Already guests at a Las Vegas hotel where this technology has been installed are giving it a thumbs up. The communication is private and non-intrusive.
VODXS (Visual On Demand Experience Solution) is making an Initial Inventory Offering and right now has more than 1,000 units installed in high-traffic locations such as Caesar’s Casino group and the Newseum at Washington D.C.

The taps are a part of a global network forming an ecosystem that rewards you every time you execute the basic task of washing your hands. The technology that releases water in a hands-free tap switches on the LED display when someone stands in front of the faucet. Each engagement of an individual with the tap provides it with information leading to smarter engagements.
The taps can bear a logo and can be colored to reflect a brand’s identity. The ads can be controlled remotely. The VODXS app communicates with the tap each time a person approaches a faucet, and depending upon the retailer or location, a suitable message is flashed.

The VODXS proprietary management solution enables advertisers to control ads remotely and gather analytics on how a given ad or tap is performing. You learn about dwell time and impression deliveries. These are stats that let you measure the ROI for your project with VODXS.

Scott Brown, chairman and CEO at VODXS, has said “We’re extremely excited about the launch of this new and innovative digital advertising platform. The opportunities are truly limitless as to the application of our patented technology, and to the benefits it offers to each link in the value chain.”
“Advertisers love VODXS since it delivers highly targeted impressions and they receive analytics that offer people-based measurement for real-time ROI. High-traffic venues, such as stadiums, casinos, restaurants and healthcare providers, love it since they can capture data on their employees’ hand washing best practices, maintain greater water usage efficiency via our hands-free solution, all while receiving a portion of the advertising revenue delivered. Lastly, consumers love it since their regular engagement with the faucet and mobile app results in them receiving targeted discounts and rewards opportunities.”

The initial sponsor offering will run till 8th of July. The early adopters can avail deep discounts based on the level of commitment.