By Alex Mardikian

Just as SEO and social media level the playing field for small businesses, so does DOOH. Digital signage can work just as great for small businesses and is just as easy to implement for smaller businesses as it is for conglomerates. Of course, as a small business owner you have to be judicious in how you spend your marketing dollars.

It’s not just large malls that have washrooms, small restaurants and stores too have them. Such businesses can benefit by installing VODXS faucet ad systems to engage with the viewer at a very personal level.

Along with social media and PPC, DOOH is now a pay-to-play platform. The costs are totally in your hands. Deploy screens in numbers that match the scope of your business and growth plan.

The benefits of DOOH for small business include swift decision making and having insight available that can be used to make targeted offers.

DOOH is versatile. It is a tool that you can use creatively to share different types of content. It can be used to achieve long-term and short-term objectives, such as more sales, better quality leads, brand recall, and more.

With DOOH, you can implement changes quickly and cheaply. It’s a lot easier than having to print brochures and flyers every time there is a new product added or there is a change in the menu.

Digital content on screens, kiosks, or smartphones is engaging and interactive. Digital signage is affordable, and in the long run far cheaper than traditional OOH. Begin small, then scale when your investments begin to pay back. There are many application providers and a lot of free open source software out there. Before committing to a mass deployment, test hardware and software across chosen locations.

Digital signage is still an unfamiliar medium for many. Therefore, get a buy-in from the stakeholders. Convince them. Share your knowledge.

Share how the digital screens can further business objectives. Are there any specific short-term business goals that you can achieve with digital signage? Show the bosses the benefits and the profits. For those who will be working with the signage, show them how easy it is to operate these systems. Tell them how their workload will be eased, and they can devote time to other activities.

What do you need to have in place to get digital signage up and running? Only three things – a screen connected to the internet, digital signage software, and an application to control the messages.

You can easily control the content on the screen via a desktop, laptop, or smartphone by logging in to the digital signage software that is loaded on the smart signage screen.

Now that the screens are ready to display content, you can begin. But before you do that, have a plan ready to show the most relevant content at a given point in time. Don’t go for the easiest content to display. Social media posts are easy, old videos are great. But are they relevant at that point or should you be scheduling them?

Know your customers so that you can serve the most appropriate content that will also further business objectives. From reducing wait times by proper aisle traffic management to increasing product visibility, there’s a lot that small businesses can do with DOOH.

Promote discounted products, inform about new products, flash information about seasonal sales. Help customers save money and enjoy their experience with your small business. These are just some ideas. Things you can do with DOOH are only limited by your creativity and where you want your business to be.

DOOH is amenable to many different forms of content. You can produce this in-house or hire agencies. The content will ideally be reformattable and easily repurposed, for example on social media.

In a small business, multi-tasking is often necessary and also comes naturally to those genuinely interested in taking the business forward. The ideation process for coming up with content usually involves the owner. The running of the signages is the responsibility of the IT staff. Digital signage management does not require any great skill. If you can handle a computer, you can take care of the displays. The skill lies in knowing what to display and when. You need great content that ties in with your overall marketing policy. You need skill to create interactive content and then learn from all the insights about dwell times, actions taken, objectives achieved, the most successful content types, etc.

With intelligent and creative effort, you will notice the results. More sales where you want them to come from, happier customers because of shorter wait times, informed customers, new signups, and much more.