By Gulaiym Agbal

If you wish to truly reach out as diverse and targeted an audience at the same time, you need to have the tools to achieve this. You can communicate with a wide audience via your website, and you can narrow down the targeted audience by choosing the content wisely. But in order to inform and educate people when they are outside and not engaged with their smartphones, you need DOOH. In fact, DOOH and websites are a perfect marketing match.

Marketing today is focusing heavily on digital advertising on websites. Social media marketing is huge. You can create brand awareness via social media ads and also generate targeted leads. You can achieve the same with DOOH. Moreover, with digital signage, you don’t have to worry about getting people to where the ads are going to be. You are already present where an interested audience is likely to be. Location-specific digital signage at subways, theaters, malls, etc. gets your messaging the attention it deserves.

VODXS faucet-based ads are a great example of how businesses are leveraging the potential of digital signage. These ads and communications placed in public washrooms address concerns of the intended audience, they inform, and encourage action. VODXS systems integrate with websites and social media, and present many opportunities for a very comprehensive marketing project.

Digital signage is at the intersection of bricks and mortar and the online space. It can drive an online interaction and send traffic to the nearest offline store or an ecommerce store, depending on your plan. It can nudge pedestrians, walkers, shoppers, fliers, travelers…basically anybody outside the house into taking the desired action for creating engagement, generating leads, generating sales, etc. Basically you can boost walk-ins into your stores, across geographies.

Just as websites can be used to present content tweaked to appeal to a target audience, so can digital signages be used to attract an audience based on location, gender, demographics, earnings, and such parameters.

Digital signages report excellent recall, which is great news for brands that wish to develop recall and gain traction. Online, you need excellent content and a great budget to keep advertising so that your business can compete with the others. Digital signage is a one-time expense, content does not cost you a bomb. You can use the same content that you use online. Outdoor signage is effective. DOOH takes the effectiveness of outdoor signage to the next level. It can stimulate word of mouth publicity for brands via creative campaigns in a manner similar to that of websites and social media.

Your lead generation efforts will witness growth when you launch an outdoor marketing campaign backed by the right choice of screen, player, location, timings of display, and use analytics to tweak the messaging just as you would with ads run on websites.

Just as you run offers on websites, you can run these via digital signage. These offers register and promote action because they are seen in isolation by viewers and are not surrounded by content or other ads, as you may see on web pages.