By Gulaiym Agbal

The travel industry is one among the many to have jumped onto the digital signage bandwagon. Digital signage offers clear benefits to businesses in this sector, to travelers, and tourists.

Digital signage enables tourists to explore destinations. It generates business for all involved in this sector.

Wayfinding
Wayfinding is easily the most significant benefit of digital signage for tourists. Strategically placed signages allow tourists to navigate the destination and explore safely. Tourists can learn about attractions, timings, and routes. It helps them plan their vacations more effectively.
Wi-Fi
Digital signage can serve to activate free Wi-Fi connections for tourists. Free Wi-Fi is a big draw for travelers in foreign locations. Once the digital signage sets up Wi-Fi in the tourist’s phone, it can then push notifications to the recipient.
News
Digital signage lets visitors stay updated with the latest news and information about travel destinations. It could be information about a public holiday, festivals, a big sale happening somewhere, weekly markets, and such events.
Promoting businesses and shops
Digital signage is great advertising platform for businesses in a tourist area. Souvenir shops, restaurants, pubs, theme parks, hotels, and zoos can advertise their business through digital signage and can also send push notifications via SMS.
Paper maps have yielded space to smartphone apps. Digital signage linked to smartphone apps have further simplified exploration for tourists and enabled them to get maximum enjoyment out of their locations.
Touch screen digital kiosks can communicate with travelers not fluent in a local language. You can choose your language and get the desired information. The information is accurate, up to date, and you are obtaining it in a safe environment. You save time and money.
Digital signage simplifies the use of public transport for travelers in an unfamiliar place. Interactive maps will display your location, the location of the bus, and also the approximate time it will take to reach your location. You can pay the fare at a digital kiosk and travel with assurance. Again, this is a great way to ensure safe travel and also save time.
Airports play very important role in ensuring a satisfactory experience for travelers. Digital signage at airports can really contribute to an enjoyable traveling experience and also reduce operating costs. Digital signage at airports can make information more accessible to people, and keep them engaged.
Travelers associate airports with long queues for checking in, baggage, customs, and boarding. Digital signage can reduce perceived waiting time by up to 35 %. Airports can achieve this by implementing digital screens at the waiting areas that entertain people by streaming informative videos, sports capsules, weather updates, information on local attractions, and such content.
Wayfinding is among the top-cited uses of digital signage. Airports can really reduce stress for the travelers by placing digital signage that can guide passengers to the boarding area or the washroom. Wayfinding helps in managing the flow of traffic and improve the overall efficiency of an airport. It allows the airport staff to engage in other high value activity. Digital screens can also flash emergency alerts, and useful information to enable safe and orderly exits.
Airports can use digital signage to improve engagement with customers and generate business. This is achieved through proprietary and user generated content such as photos, tweets, Instagram updates, reviews, and such content that serves to market and increases visibility free of cost.

VODXS faucet-based ads are a natural fit for hotels, restaurants, airports, and such locations with washrooms meant for use by travelers and tourists.