By Alex Mardikian

Advertisers are constantly battling viewer fatigue and ad blindness. People, after a time, cease to respond to the stimulus from a message. Then, you need to change the message. But, what do you do when people are exposed to so many different messages, and often in the same format?

This is the reason that DOOH is taking to cinemagraphs in a big way. Cinemagraphs stand out because of the technique deployed to communicate. Cinemagraphs use a mix of still photography and cinema to create compelling visuals that attract attention and retain it. You can use this technique to draw a viewer’s eye to exactly where you want it to be.

DOOH has emerged as the preferred advertising medium for out-of-home advertising. The reasons are many. There is choice in formats, screen sizes, locations, and different connectivity options. With DOOH, you can reach an audience anywhere outdoors, even in public washrooms. With VODXS faucet-based ad systems, you can communicate one-to-one with an attuned viewer.

With advertisers moving in droves towards DOOH, what can you do to stand out? Cinemagraphs can help. They’ve already proven their usefulness with getting eyeballs on websites and social media. With a creative cinemagraph, you can initiate conversations and take things forward. Right now, the trend of using cinemagraphs for DOOH is at a stage where early movers can gain significant advantages.

With cinemagraphs, you have the best chance of arresting a viewer’s attention in the three to five seconds that are available to you. Since cinemagraphs loop information in an almost mesmerizing manner, you can display the product and insert a call to action, knowing that both will inevitably be seen.