By Adrian McDermott

If you are considering digital signage for your retail business, then that’s a wise decision. DOOH is helping businesses across industries to achieve marketing and sales objectives. Banks, retailers, restaurant, museums, arenas, colleges, bus stops, and other areas are reaping the benefits of systematically planned digital signage projects.

By 2022, the digital signage industry in America will be worth $27.34 billion.

When you invest in digital signage, you invest more than just money. A lot of thought, time, and energy will be spent in learning how to use digital signage to achieve your business objectives.

Doubtless, you will have questions on the amount that you should spend, the network provider you should work with, the technology you should use, the metrics you should track to determine the success of failure of the DOOH project, the hardware to be used, and the locations where you will run the content.

The first step is to have clarity on your objectives, i.e., your communication requirements.

Here are some ideas on how you can leverage digital signage for your real estate business.

1. Display current and projected data for real estate in the areas that you work in. This information can really help prospects make up their minds about buying, selling, or renting space. You can convince borderline prospects to go for a new mortgage by simply displaying the existing low mortgage rates and mentioning that these rates are expected to rise soon. You can display the data in many interesting ways, such as charts, infographics, graphs, cartoon, explanatory videos, etc. You can display data for chosen demographics and highlight nuggets of information that will be most relevant to such demographics; for example, you may highlight that the demand for two-bedroom apartments for families is on the rise.
2. Provide information about the neighborhood. The information that you provide can we the starting point for conversations with prospective buyers. You can display short videos, images, and contextual content to highlight the salient features of neighborhoods. You can answer the most frequently asked questions through this approach. A very short video to highlight a neighborhood will not only keep the viewers engaged, it will help them to take the next step. they will be encouraged to learn more. They will ask you questions.
3. Virtual home tours are similar in concept to video tours of a neighborhood. In fact, such virtual home tours are a logical next step to showing off a neighborhood through digital signage. Such virtual open houses can display content in the form of photographs, videos, and 3D interactive videos that allow the viewers to see the house through touch screen displays.
4. Pique viewer interest with customer testimonials. Do you know that testimonials are the best because they leave no doubt about the identity and intent of the client delivering the testimonial? You can pull such testimonials from your social media pages and display on the digital signage. And, you can also direct viewers from your digital signage to your social media accounts.
5. Digital signage will occupy less space on your property as compared to traditional MLS listings. What’s more, with DOOH you can really add excellent images that are truly representative of the property you are planning to sell. The images can be presented in a slideshow. You can add as many or as few images to the slideshow as you want. Any changes in price, value, or terms of sale or purchase of property immediately reflect on digital signage displays across a network. So, the information that you display will always be current.
6. The digital signage can display a map of an area. The map can be as detailed as you want it to be. It can show routes, places of interest, schools hospitals, highways, gas stations, bus stops, and the distances between these places as well as the time taken to commute between them. This information is highly useful in enabling prospective buyers or sellers to take a decision on what to do. Property prices are linked to the amenities mentioned above. And, when you display this information in an easily viewable format, you a really simplifying the decision making for your prospective clients.
7. Depending upon the location where the signage is placed and your target audience, you can really showcase attractive content. Signage placed outside schools can highlight the positive features of a property with respect to school-going students. For example, you can highlight the gardens, safe roads, recreational centers, bus routes, and efficient public transport. The analytics available allow you to finetune content and change it, if need be, every hour. You can assess the effectiveness of content and make suitable changes in real time. With digital signage, you can actually establish your presence as a real estate agency worth checking out for a given niche.
8. You can use digital signage to answer questions that prospects may have. You don’t need dedicated staff for this. Content accessible via a touchscreen can be sent to the viewer’s smartphone or email address.

Real estate agencies can also run ads on VODXS faucet-based ad platforms at public washrooms to really multiply the benefits they can obtain from digital signage marketing.