5. Blockchain isn’t a way for your non-blockchain startup to raise money
Just because you saw a no-name company ICO and raise millions off an idea alone doesn’t mean you can or should too.
The point of an ICO is to distribute tokens to potential users that incentivise them to use your blockchain. The tokens are eventually supposed to do something. If your startup has nothing to do with blockchain, then you have no need for tokens, so don’t even think about using it to raise money.
6. Blockchain isn’t going to revolutionise your business
Unless your business needs all of the benefits that a blockchain provides, you will be no better off storing your data on one.
7. Blockchain isn’t going to disrupt every industry
Ever heard the saying “it’s like Uber for (X industry)”. Well that has made its way into the blockchain sphere, with companies literally trying to create Uber for blockchain among other things.
The small problem with this approach is that not every industry needs blockchain.
So you don’t like Uber’s business practices, and think the solution — rather than just using Lyft — is the blockchain?
A decentralised, peer-to-peer ridesharing network does sound pretty sexy.
But that completely overlooks all the reasons why blockchain is a terrible way to organise ride sharing.
By definition, there is no central authority governing a public blockchain, so who makes decisions in this distributed company?
What about dispute resolution? Once data has been uploaded and verified, it’s not going anywhere. Got charged for a ride you didn’t take? Driver did something really bad that you need to report? Well too bad because nobody is listening.
What about development? How is a distributed company with nobody in charge supposed to compete with one of the most highly-funded startups in history with a well-established market?
Even if a decentralised Uber could overcome everything stacked against it and create a working service, how much better than Uber would it really be?
Uber (and other centralised ride sharing apps) work pretty well right now. The alternative just isn’t that much better.
The potential benefit of putting many existing industries on the blockchain just isn’t high enough to make users change their behaviour.
8. Blockchain isn’t a way to make sacrifices to Cthulhu
The less said about this the better.
9. Blockchain isn’t a platform for memes
Dogecoin is the most well known meme coin, which forked from Bitcoin in 2013 as a joke, and proceeded to hit a $2b valuation in 2017.
10. Blockchain isn’t useless.
Unless your token is literally useless.
So what is it then?
Even though I’ve outlined all the things blockchains shouldn’t be used for, there are still cases where blockchain is the perfect application.
Let’s take a look at the conditions that call for a blockchain:
- A shared, ‘add-only’ database
- Multipe writers
- Absence of trust
- The need to remove an intermediary
- Consensus & validation
As it happens, money fits perfectly into this category. Applications like Bitcoin fulfill all of these criteria, and are therefore a fantastic application of blockchain tech.
Unfortunately, as of 2018, there haven’t really been many other proven, mass-market applications for blockchains.
That isn’t to say there never will be, we just haven’t found them yet.
And that’s the point of this article: blockchain isn’t a useless technology, but neither is it the saviour of your business, the economy and humanity as a whole.
We need to all be aware of the true potential of this technology and plan for what it can realistically achieve.