By   Scott Brown

Over the next five years (2018-2023), the digital signage market is expected to grow at a CAGR of 7.51%. Providers of hardware and solution providers are becoming more adept in giving advertisers and businesses the quality and performance they seek from DOOH. Innovations such as VODXS ad systems in washrooms are enabling businesses to communicate with an interested audience.

DOOH applications across industries and used commercially or institutionally are delivering results. Kiosks, billboards, signboards, and other formats are offering businesses choice depending on intended use and location.

The content displayed and dispersed via DOOH is engaging. It is informative and is creating demand. DOOH is set to be as ubiquitous as OOH. In fact, DOOH lets businesses effectively reach places where OOH could but with less effectiveness. Public transport networks, commercial settings, and government institutions are reaping the money- and time-saving benefits of DOOH.

Digital signage on public transport vehicles lets the advertiser connect with people on the move. You can get the attention of an urban audience that spends more time outside their houses than inside. The information is relevant, updated in real-time, and contextual.

DOOH is quickly becoming an important tool for education in universities and schools. With DOOH, you won’t have any kind of compatibility issues that you may otherwise have with digital media players. Flight Information Display Systems (FIDS) in airports use DOOH.

Basically, the spread of DOOH is driving its growth in both, developing and developed countries. It is a particularly attractive advertising tool in places where electricity is cheap. Its environment friendliness is a big plus in its favor.

The commercial benefits of DOOH are attracting businesses in emerging economies such as China, India, and Brazil. The multiplicity of messaging on a single digital signage board, quick alteration in the messaging, and the ability to capture eyeballs makes digital signage an attractive investment.

Device connectivity is enabling brands to introduce products such that the related messaging reaches out to the widest possible audience in a customized and private manner, through smartphones and digital kiosks. VODXS too achieves the same objective for brands.

With a little creativity, you can leverage DOOH to create a buzz and save handsomely on advertising costs.
Here are some of the important developments in the Digital OOH market that tell us where the business is headed –
• In January 2018, NEC Display Solutions of America, Inc., proclaimed the release of two projector models – the 30,000 Center lumen PH2601QL and the 40,000 Center lumen PH3501QL.
• In October 2017, the same company had introduced its C Series displays. These featured a slim profile and were affordably priced.
• A month earlier in September 2017, NEC again had announced the release of two bundles for K-12 and higher education institutions. The bundles offered NEC E-Series large format displays and were powered by Intel’s NUC minicomputer.