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Cathay Pacific Group Leverages Blockchain Technology Powered by Accenture to Launch Asia Miles
byHONG KONG–(BUSINESS WIRE)–May 8, 2018–The Cathay Pacific Group and its rewards programme, Asia Miles, are launching their first application of smart blockchain technology in a marketing campaign, in collaboration with Accenture (NYSE:ACN). This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180508005361/en/ Cathay Pacific Asia Miles app (Photo: Business Wire) The innovative technology is […]
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SEC decision on Ethereum cryptocurrency could affect others funded by ICOs
byThe SEC is scrutinizing Ether, second only to bitcoin in value, to determine if it should be considered a security; the decision could affect other digital currencies launched through initial coin offerings. The second most valuable cryptocurrency behind bitcoin, Ethereum, is under regulatory scrutiny by the Securities and Exchange Commission (SEC), which is considering whether it should be classified […]
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Donald Trump pulls the United States out of the nuclear deal with Iran, renews sanctions
byWASHINGTON — President Trump said Tuesday the United States will withdraw from the Iran nuclear agreement and re-impose sanctions on Iran, a decision likely to anger allies who fear the prospect of a nuclear arms race in the heart of the Middle East. “The Iran deal is defective at its core,” Trump said during a speech at the […]
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The Data Reveals These 3 Fundamentals for Crowdfunding Success
byTo achieve your crowdfunding goal, think of it as incentive marketing rather than pitching investors. I’ve watched a number of entrepreneurs and small businesses attempt fundraising success with a Kickstarter campaign or other crowdfunding platforms. The concept is great: You pitch people on your ideas and only start building and investing after you’ve drummed up interest. This puts […]
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Measuring ROI/ROO on DOOH Campaigns
byBy Alex Mardikian Measuring return on objective (ROO) is essential for digital marketing campaigns. For this the desired objectives and expected results need to be documented and understood. The objectives have to be measurable. The main objectives can be determined by talking with parties that will be directly affected by the installation. For example, in […]
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What Crypto Start-ups Can Learn from the Dotcom Boom and Bust
byThe so-called dotcom era that lasted from 1997 to 2001 was an epic period for tech industry hype. It was a veritable Wild West for tech-oriented businesses, where it sometimes seemed like investor money all but grew on trees for the many start-up firms that popped up almost daily. Investors poured money into projects that had only […]
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JPMorgan Applies for Blockchain-Payment Patent
byLarge institutional financial organizations are continuously exploring and embracing blockchain technology. Details of a patent filing by JPMorgan Chase & Co.Was published by the U.S. Patents and Trademark Office on Thursday, which was originally filed by the bank in October of last year and lists how the leading investment bank plans to utilize the distributed-ledger-based system. It plans to use […]
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Your Daily Horoscope Tuesday 8th May
byAries March 21 – April 19 Monday 7th and Tuesday 8th May remind you that it’s fine to focus exclusively on yourself, because there has seldom been a more important time for image, profile, reputation and appearance issues. Diana enters Aries, your own sign, as your week begins. Freedom and independence will become far more […]
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Galaxy X: Samsung’s Newest Patents Emerge, Teases Revolutionary ‘Trifold’ Design
byMore details about the Samsung Galaxy X have emerged recently, suggesting that the South Korean tech giant is pushing the envelope further with its most revolutionary and most daring device to date. Based on recent patents for the foldable smartphone, it appears like Samsung is exploring the possibility of a flexible mobile device that actually […]
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Retail, hospitality fastest growing sectors in UAE
byLinkedIn predicts that digital jobs will experience the fastest growth in the next 15 years Retail and hospitality have been the fastest growing industries in the UAE over the course of the last 15 years since 2003, according to new data from LinkedIn. According to the LinkedIn data, retail and hospitality are followed by the […]
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