Creativity is a gift, mastering it and being able to channel it productively is a discipline. As an experience designer, I bring sensitivity and empathy to the work space while factoring the value proposition for the business. Working in a startup has created an opportunity for my ideologies to be challenged, always striving to ensure […]

Is it the capitalist overlords or…are we also at fault? Previously I wrote about how longer lasting LED Bulbs makes it harder to sell them and that they should consider switching business model to lighting-as-a-service. While it’s an interesting topic on its own right, I discovered another interesting stuff while looking up about bulbs. If you take search for […]

By Alexa L For me, the definition of a luxury is that rather than being a necessity, it is an indulgence, it has to be expensive, resplendent or extravagant and elegant. Luxury fashion therefore could be any item of clothing or accessory that matches these features. Brands such as Gucci, Louis Vuitton, Prada etc. are […]

Reusable patterns work a treat, except when they don’t When I bought my first house, it was a busy time, I just needed to get stuff done and quickly! Not unlike the teams a lot of us now work with. I’d run around stores like Ikea with a list of things I needed for example: bathroom […]

A case for innovating without the blindfold Picture this: they were some of the smartest minds in the world working in NASA. They completed the first lunar vehicle and send it to space and encountered a serious issue: the light bulbs kept exploding. They spent considerable time and money trying to solve this issue by reinforcing […]

The biggest challenges in the design of speech and audio interfaces frequently repeated urban story is that someone talks about an arbitrary topic, say “cars” and minutes later he sees a car-advertisement on Facebook. Or that you talk about “Greg” and seconds later you see a “Add friend” notification for someone named Greg. This highlights a […]

The Day the World Stood Still On 2nd April 1993, as consumerism became increasingly integrated with people’s lives, the unthinkable happened: one of the world’s first and foremost leaders in advertising and design bent down to price pressures and cut back on advertising. The company was Philip Morris, which had announced a 20% reduction in the […]

So, your goal is to create a purpose-built digital artifact. But what even is that? Can it be just anything? Well, yes and no. A digital artifact is a human-made object in digital space. We make digital artifacts every time we interact with one another, or even with ourselves, in digital space — in ways that, however they appear […]

Design thinking mindset and design sprints at your company- Part 1. Case 1: There is a grocery store in your backyard. The store is clean, the selection is wide and the prices are ok too. You could easily do your shopping there and it would be the most rational decision to make.. the cashier lady is […]

Design challenges help sharpen your UX skills, offer a chance to network with other designers and create unique solutions. Here’s why you should do them Ever wondered how to solve world hunger? What about changing the face of western democracy? Maybe you’ve thought about ways to make paying a parking ticket as simple as a click. […]