Category: Marketing

  • 5 Ways to Create Positive Social Impact

    by

    Social impact is often thought of as having this grand idea that must eradicate a major issue in the world or else it’s useless. Having a major mission and vision is amazing, but it also often derails many people who really want to get started in either social entrepreneurship, social enterprise or even beginning their […]

    more
  • 11 Predictions For The Future Of AR And VR In Marketing And Advertising

    by

    Augmented and virtual reality are hot topics right now, especially in the advertising and marketing worlds. However, it isn’t always clear to everyone how it can be used to better our lives. It will definitely affect the trajectory of how we use technology, but exactly how is still uncertain to a lot of people. So, we asked […]

    more
  • Survey: Boom In Content Marketing Continues As Marketers Increase Spending

    by

    A third of custom-content marketers increased spending this year compared to last year, while 53% are spending about the same and only 8% are spending less, according to new research conducted late last month of more than 300 marketers. The research, conducted by the New York City-based business-intelligence firm Advertiser Perceptions specifically for this website […]

    more
  • To Build a Global Business, You Must First Expand Your Vision of What’s Possible

    by

    Don’t “fake it until you make it.” Just make it. As you’re reading this, there are customers all over the world buying products and services, joining programs and hiring entrepreneurs. Internet access, social media, software and new ways of reaching customers have created an interesting opportunity for hungry entrepreneurs. I don’t know how business is going for you. […]

    more
  • This Week in Weed: Coca Cola Considers Cannabis!

    by

    Coca-Cola considers entering Cannabis, the NYPD is still making arrests, and South Africa makes history Coca Cola Considers Cannabis Coca Cola is the latest beverage company expressing interest in entering the cannabis industry. A spokesperson from the soda giant said that they’re eyeing the growth of CBD as an ingredient. Pot stocks trended higher after the […]

    more
  • Preparing a Security Token Offering? Here’s Your Marketing Playbook.

    by

    You can’t get potential token-buyers to trust you overnight. As the old saying goes, trust is earned. As the SEC comes closer and closer to a crackdown on the “utility” tokens that function as unregistered securities, a new breed of token is emerging: the security token, backed by real-world assets, and fully SEC-compliant. Securities-backed tokens […]

    more
  • Large UHD digital displays differentiate fashion retailers from the competition

    by

    A storefront says a lot about a business, it is the first impression a customer will see of the brand. To create a positive perception, businesses need innovative digital displays. Retailers must present creative content to stand out among their competitors. One way they can do this is by leveraging digital displays to effectively promote […]

    more
  • Giving Your Team Insight Into How A Decision Is Made Is Just As Important As The Decision Itself

    by

    Many first-time founders make decisions “behind closed doors” — or, in other words, entirely on their own, without team input. When my co-founder, Dennis, and I first built Dairy Free Games, that’s exactly how we operated. We thought that was our responsibility as founders — setting strategy, making calls, solving problems. Especially early on, we were constantly iterating our products, testing […]

    more
  • Amazon is now the third largest digital ad platform in the US, closing in on Facebook and Google

    by

    Market research company eMarketer estimates the company will pull in $4.61 billion in U.S. digital ad revenue this year. It makes up about 4.15 percent of the U.S. digital ad market, per eMarketer. Amazon is taking a larger chunk of the U.S. digital ad business than expected this year, according to market research firm eMarketer. EMarketer […]

    more
  • 3 Ways to Balance Your Business, Family and Everything Else

    by

    You can do it all (or at least make it easier to do everything you enjoy) with these smart tips from a successful entrepreneur. Balancing your life is like one of those acrobatic acts where people are standing on top of one another balancing themselves — each person represents an important part of your life. […]

    more