Whether you’re headed to the beach this summer or just looking for some thought-provoking writing to immerse yourself in during your commute, multibillionaire and philanthropist Bill Gates has you covered. Each year, the Microsoft co-founder releases a list of five books he recommends for summer reading, and in 2018, the titles all “wrestle with big questions,” as Gates […]

Financial institutions, credit agencies, major corporations and small businesses are all in the news on a regular basis for security breaches (exemplified by this list of the top 17 security breaches from CSO that show the breadth of the issue). Because of these breaches, the average consumer needs to take measures to protect his or her individual […]

Running a meeting isn’t always easy. However, this guide will make them a piece of cake. Meetings can go two ways: They can end up being hour-long slow-talking processes that rarely cover what they needed to cover, or they can be productive, to-the-point collaborative get-togethers that solve problems and move a business forward. Clearly, everyone should strive for the […]

  Strapped for cash? You’re not alone. The business press may make it seem like every startup rakes in millions from VC firms, but in reality, many, many, many more entrepreneurs build without any cash infusion. And that often makes them smarter and scrappier. “The idea of bootstrapping is positive in the sense that it forces you to sell before you build,” […]

Can you tell whether your website users are engaged? Frustrated? Bored? Your customers’ emotions and mindsets are valuable information for personalising service. In brick-and-mortar stores, this information is readily available through body language. The digitalisation of retail removes body language from the equation, and makes online service personalisation that bit harder. Ecommerce brands can’t rely […]

Attracting a bigger and bigger audience on YouTube with your own videos is time-consuming. Why not have social influencers help you out? Many companies have achieved success when it comes to creating an audience for their content by reaching out to established online influencers—people who are extremely active on social media, online personalities, bloggers, and […]

Creating and displaying opt-in forms might not deliver instant results. If your results are less than what you expect, consider increasing your marketing efforts to drive more traffic to your forms (if low traffic is the problem) or changing your offer (if conversion is the problem). In addition, try some of the following tactics to […]

Amazon and Starbucks have hit out at a decision to impose a new tax on firms based in Seattle to help fight homelessness. Amazon, the US city’s number one employer, said the levy could put future expansion on hold in the region. Seattle City Council voted unanimously for the tax, saying it will raise $47m […]

Amazon has long been a kind of big shapeless threat hanging over retail, but now this threat is solidifying into something that could compromise the medium-term survival of even the most established retail brands. Already in 2018, we’ve noticed that ‘The Amazon Problem’ is now dominating retail conversations more than ever before and we’re also […]

As marketers, there is no shortage of options when it comes to targeting audiences. Data-driven marketing is quickly becoming king. The true challenge is learning to use the available data to inform effective choices. One rich data source that many marketers overlook is learning management systems. Learning management systems (LMSs) have long provided hefty data […]