As 2018 draws to a close, we’ll soon be approaching a new year. While it may mark the end of the holiday season, it shouldn’t be overlooked as a holiday. What better way to close out the year than with a festive promotion that will boost your sales? Consumers will already be in the holiday […]

Thanks, internet, for offering up these companies’ innovative products, passionate founders and ethical missions! There’s nothing like finding the perfect holiday present. As a tech entrepreneur and investor on Dragons’ Den, I’ve been lucky enough to work with some of the most innovative ecommerce companies around. Every day, it seems, I learn about a new product that […]

If you want to reach your goals, you have to follow the process. I know it seems cliché to say you have the power to create your own success. But, clichés are clichés for a reason. And the simple truth is you do have that power. We all do, and it involves the simple, everyday decisions that we […]

Got your 360-degree marketing video ready to go? What about that virtual reality how-to? Time to get ready for the future. Many consumers devote (what seems like) 24/7 of their time to holding a mobile device in one hand and dealing, with the other, with a million different companies vying for their attention on the […]

An effective event resonates with audiences to create a lasting positive impression. Powerful events are a critical success factor for any business. In fact, 31 percent of marketers believe events are more significant than digital advertising, email marketing and even content marketing, according to Bizzabo. So it’s no surprise that events are getting bigger every year. They’re […]

Know what Google’s Custom Intent Targeting can do? It’s time that you learn. For most businesses, the holiday season is hands-down the most profitable time of the year. The National Retail Federation reports that holiday-season consumer spending has increased by more than 3 percent year-over-year since 2010 — and the growth gets more pronounced every season. With spending […]

According to MarketsandMarkets, the global mobile marketing market will be worth $98.85 billion by 2021. They’ve predicted that the market will grow at a compound annual growth rate of 28.1%. These numbers are impressive, but not surprising considering how much people use their smartphones. In fact, an eMarketer forecast has shown that on average, American adults will spend […]

For people you spend 40 hours per week with, coworkers can be remarkably tough to shop for. You want to get them something personal, of course. But how personal is toopersonal? If Will wears a lot of crazy socks, would he want more? Or is buying clothing for coworkers over the line? Bob, who bikes to […]

    A new study shows that marketers across the world believe digital growth has hindered their ability to create engaging, quality content. But the real question is: has it? To an extent, yes. It’s true that there’s an immense amount of noise in our digital world. Marketers and customers alike find themselves so distracted they can’t really […]

By following these tips, you’ll be sure to create a digital presence that captivates millennial consumers. Ecommerce sales in the United States are projected to surpass $504 billion by the end of this year — and millennials are historically a driving force in the ever-increasing growth of online shopping. What’s better, they are currently the most valuable target demographic for modern […]