By Alan Cole Why you shouldn’t make a big bet on “remote culture.” Conjure this image in your mind… Tom Hanks in the movie “Cast Away.” His character, barely covered in ragged clothing, stranded on a deserted island with nobody to talk to except Wilson… his inanimate volleyball friend. That’s what comes to my mind when […]

Great things in life happen by accident. So has been my journey to find something that I am truly passionate about and love doing. Six months ago I started working with a group of 40–50 students coming from remote parts of India. Their mission: Build a Machine Learning product to improve solar adoption. Challenges were […]

Nearly every professional marketer I know is searching, all the time, for a sleek and innovative new marketing technique that might win them clients quickly and easily — a silver bullet, essentially, which might give them a leg up over the competition. But allow me to let you in on a little secret: silver bullet solutions don’t […]

  Adam Jackson Athletes have long been the face of brands. In fact, they’ve long been more than that — they’ve been the soul of brands. Think about it. Athletes, for example, don’t just represent brands. They epitomize them. Nike doesn’t sell shoes. Nike empowers athletes like Colin Kaepernick. Now, companies like Nike brand by way of athletes because it’s a smart […]

The Industry expert urges companies to be relevant, not loud. If anyone knows marketing’s future, it’s Seth Godin. The longtime guru of the subject and author of 19 books — his new one is called This Is Marketing, and he has a new notebook in partnership with MOO — preaches a kind of invisible marketing. “The word marketing should mean ‘What do […]

Too many people are disconnecting from reality. Simon Sinek, in his now famous interview — along with many others — have discussed the dopamine distraction that is linked with technology. One big contributor to this is the fact that our brain is stimulated by novelty. Every time we learn something new, dopamine — the feel […]

7 Marketing Hacks That Will Thrive Your Online Business Marketing is one of the main functions in every organization, and it plays a big role in the success and growth of a business. Technology advancement is one of the factors that has brought a lot of changes in the aspect of marketing because people have […]

Here are seven tips for making return processing smarter, more efficient and cost-effective. As the 2018 holiday season approaches, merchants prepare for the traditional spike in sales and the inevitable surge in online returns. According to an article in the Wall Street Journal, the 2017 holiday season saw 28 percent of the gifts people purchased returned, […]

The other day I was walking downtown with my friend when we walked past a street performer. He was just a regular guy, nothing fancy, but he was definitely good at singing and he was engaged in my performance. My friend remarked that “I can never walk past street performers without cringing.” Now imagine, if […]

A long while ago, I worked in an office with a girl who was very passionate about politics and ultra-feminism. This was back in the late 90’s, but by today’s standards this would be referred to as her “brand.” And she stuck to it. That’s pretty much all she talked about. All. The. Time. We […]