One of the most common misconceptions about advertising is that luck plays the most significant role in whether a campaign is successful or not. Sure, no campaign ever has a 100 percent chance of succeeding from the get-go, but there’s a lot more to making advertising work than good fortune. Just as an ace poker […]

When most people think of marketing, they copy what everyone else is doing because they think that’s what works. That’s like the blind and dumb leading the blind and dumb. Far too many people narrowly focus on their own industry, imitate their competitors, and hope for the best without realizing that most of their competitors […]

  Studies suggest that the most valuable employees in the future will be those able to regularly and rapidly learn new skills. Forty-seven percent of U.S. jobs are at risk of being automated within the next 20 years, according to researchers at Oxford University. Their studies suggest that the most valuable employees in the future will not […]

Influencer marketing has long been a popular technique among marketers. It’s been an effective way to engage with customers in an authentic, non-intrusive manner. As more brands get involved in the practice, platforms are evolving to accommodate for the increase in brand-influencer collaborations. Today, 49% of people feel as if some restrictions should be placed on the […]

  Military service teaches a lot about teamwork and every company can use more of that. Each year more than 200,000 service members leave the military. The good news is that veteran unemployment has been trending downward since 2010 and, as of October 2018, sets at 2.9 percent. The bad news is that transitioning from military to civilian […]

Instead, think like an entrepreneur About a month before I graduated college, it dawned on me that I needed to get a real job. Like, soon. Even though I had 22 years to process this fact, it still blindsided me. Perhaps a lifetime in an educational system built for the Industrial Age had done little […]

Marijuana’s continuing status as illegal under federal law makes the job of regulating it for consumer safety much harder. Pesticides and herbicides have been in the news recently, with the publication of a new JAMA Internal Medicine study, which suggests that people may be able to lower their overall risk of developing cancer by more frequently […]

Here’s how to build your brand like the iconic hip-hop star. He’s won 119 awards from 288 nominations, including 12 Grammy Awards. He was the first rapper to win a Pulitzer Prize (for his 2017 album DAMN.), which has always gone to a classical or jazz artist. And he’s taken home a Cannes Lion and three Clios for his music videos. […]

You won’t believe how much energy it takes to get just $1’s worth. Even though cryptocurrencies technically have no physical presence, they really do a make a impact on the environment — and even could affect the amount of money people have in their accounts. From January 2016 to June 2018, the Oak Ridge Institute […]

While a great idea or product may put your emerging growth company in the running, breaking away from the crowd does take a significant amount of homework. According to Crunchbase, July 2018 “set a record for the number of nine-figure rounds raise worldwide.” There were 55 rounds accounting for around $15 billion in venture capital deal […]