By  Scott Brown Sports arenas have to do all they can to sell tickets. There’s only so much hard-sell that you can do. And beyond a point, discounts will hurt business. The answer lies in engagement. Arenas that engage with patrons and prospects can offer competition to not just other outdoor entertainment venues but also […]

By  Alex Mardikian Millennials are a prized audience for marketers of all hues, and the same holds true for those who have had the foresight to incorporate DOOH into their advertising and marketing mix. VODXS lets you capture the attention of this demographic and communicate with them. Since this generation is at ease with always-on […]

By Scott Brown Sounds like an eyeball grabbing title…it is. But this is not an exaggeration. Washrooms in theaters, malls, hospitals, casinos, hotels, stadiums, and all imaginable public locations are now hotly contested spaces for digital advertisements. With nearly 10 million public washrooms equipped with almost 80 million faucets, the U.S is a huge market […]

By  Scott Brown Smart technologies are making their presence felt all over the world. As people spend more and more time outside, digital signage is increasingly coming into play to provide information. Living in a connected world has its advantages, and free Wi-Fi is just one of these. Smart cities that use technologies to find […]

By Alex Mardikian May 2018 heralds a landmark for digital signages in restaurants. FDA has introduced regulations that were held in abeyance for a year. The regulations require that restaurants with more than 20 branches will have to display nutritional information alongside the menu so that customers have the information for making a healthy choice. Apart […]

By Alex Mardikian The merging of two technologies – blockchain and DOOH has opened up exciting possibilities for advertisers and their audience. With the VODXS™ Visual On Demand Experience Support Ecosystem, you and your audience can benefit from this game-changing concept. DOOH has successfully challenged the dominance of static OOH ads and with the emergence of […]

By Alex Mardikian Digital signage offers the unique advantage of easy placement in many spaces. VODXS™ Visual On Demand Experience Support ecosystem leverages this unique attribute of DOOH and gives healthcare providers and hospitals to offer an engaging and enriching experience to their patients. Through the brilliantly innovative expedient of using faucets equipped with digital screens provided […]

By Scott Brown Casinos are uniquely placed to benefit from faucet advertising. Knowing the salient features of having such a system in the washroom can help you generate higher profits from the establishment and also obtain crucial behavioral data that you can leverage to present to your patrons the best you have to offer. VODXS […]

By Laura Desmond Young adults are hungry for the ad industry to be better. They are right. “I block ads because I believe ads can be so much better.” This was a direct quote from an advertising student at the University of Texas. I visited campus recently and had the opportunity to talk informally with advertising […]

By Alex Mardikian Digital out of home advertising has gained currency among brands. Out of home advertising is not new. It goes back to ancient times, since the days of the pharaohs and the kings of India. Billboards and ads on bus shelters are the most ubiquitous form of OOH advertising. DOOH puts “digital” into […]