By Alex Mardikian With digital signage, you can reach out to potentially thousands of people. You don’t want the communication to be sabotaged in any way. Not just your communication with an audience, a security lapse or hack can place sensitive data at risk and seriously impact not just a brand’s value but also its finances. […]

By Alex Mardikian Digital out of home (DOOH) advertising has grown impressively over the last 12 months. Yet, there is substantial room for growth. Out of home advertising will continue its march towards adopting a more and more digital persona. Digital displays are common at community spaces such as bus stops, train stations, railway platforms, […]

By  Scott Brown For all the touted advantages of a technology, businesses will only put their money into it if they have an idea about the kind of returns they can expect. DOOH offers advantages but for it to be truly integrated into a business’s marketing mix, it is important to understand the value it […]

By  Scott Brown Placing displays outdoors is a completely different proposition from having them indoors where the conditions can be controlled. Outside, the weather conditions are not in your hands – wind, rain, sleet, snow, sunshine – the elements will do their thing. You need to prepare for this while ensuring that you stay within […]

By Alex Mardikian Digital signage is ubiquitous, we see it everywhere. With DOOH gaining traction and poised for exceptional growth, many companies are exploring digital signage for the benefits it offers. If you wish to succeed with this medium of communication, you need to know the mistakes to avoid. 1.Ambiguous visuals – A visitor must be […]

By Alex Mardikian The future of outdoor advertising lies with interactive digital signage. DOOH is present all over the globe and is fast becoming the preferred choice for marketers in cities and metros everywhere. It is easy to set up once the hardware and software have been tested for durability and performance in a given […]

Originally posted on Open Media Reposted with Permission. Blockchain, blockchain, blockchain…the word is almost inescapable in today’s media frenzied world. The technology has the capability to bring enormous changes to the way global business is conducted, but how will it affect outdoor advertising? DOOH and location-based advertising The out of home industry is experiencing somewhat […]

Many different types of organizations of all sizes are now using digital signage to engage and inform their employees and visitors. Some are using it to great effect, while others don’t see any appreciable improvement in communications. There are many ways to succeed at digital signage. And a few very clear ways to fail. 1. […]

Many restaurants are embracing digital signage, whether due to upcoming FDA regulations or a desire to boost customer experience. At the  Restaurant Franchising and Innovation Summit, multiple panels addressed digital signage and how best to utilize it. Be patient While technology moves rapidly, panelists urged restaurants to slow down. This might seem counterintuitive, but individual […]

Polaris, a supplier of outdoor sports vehicles and motorcycles, recently analyzed its presence at retailers, and discovered multiple issues. Amy Goolsebee, retail design and merchandizing manager for Polaris, spent several months traveling to the company’s retail dealers and discovered a variety of crowded environments filled with a sea of handlebars and no well defined “Polaris […]