By Scott Brown According to PQ Media, the worldwide media revenues from DOOH in 2017 was $13.4 billion, an increase of 13% over the past year. The medium is growing and maturing fast. For businesses, the issue is no longer whether DOOH should be used but how to find the best ways to incorporate digital […]

By Alex Mardikian Success with digital signage hinges on your ability to provide the viewer with an emotionally and psychologically satisfying experience. This is key to attracting customers and a quicker ROI. There are five things to keep in mind if you want to offer a unique and arresting experience to customers that are exposed […]

By Alex Mardikian Digital display solutions are everywhere, their primary use being for advertising. If your business has not as yet adopted digital advertising, then read on to get acquainted with the benefits of Digital Out of Home (DOOH) advertising. 1.Digital technology has pervaded all spheres of life. Today interactive digital menu boards, gaming consoles, […]

By Alex Mardikian Outdoor digital signage can make a huge difference at parking lots, particularly at the bigger lots where these tools can help in locating vehicles and maintaining order. Wayfinding is the number one use for digital signage at parking lots. The signage can direct users, especially at multi-storey vehicle parking lots. The bright […]

By Scott Brown When planning a DOOH campaign, you need to be aware of the choices available to you. The execution of the campaign depends on judicious choice of formats available. The target audience, timings, footfalls and campaign objective are factors influencing the format type. Correct selection of DOOH media formats can save you money, […]

By Alex Mardikian Kiosks are being touted as the future of digital signage, and with good reason. Kiosks have come up as the ideal self-service solution for people that seek information and services. Kiosks lend themselves nicely for providing an interactive and fruitful experience for audiences in diverse settings such as healthcare, retail, and even […]

A telescope to study the atmospheres of planets beyond our Solar System will be launched by the European Space Agency in the late 2020s. The mission, to be known as Ariel, was selected by the organisation’s Science Programme Committee on Tuesday. The venture will be led scientifically from the UK by University College London astrophysicist […]

Pokémon Go and other games that use real-world maps are all the rage, but there’s a catch: they typically depend on semi-closed map frameworks that weren’t intended for gaming, forcing developers to jump through hoops to use that mapping info. Google doesn’t want that to be an issue going forward. The search firm is both […]

Macron, who arrived here on Friday on a four-day visit to India during the course of which he will co-chair the founding conference of the International Solar Alliance (ISA) with Prime Minister Narendra Modi, said he has three purposes for this visit. French President Emmanuel Macron on Saturday said that France should be the best […]

People who use moist snuff ‘snus’ have significantly higher levels of the protein cornulin in their blood than non-snusers. This previously unknown relationship was found in a new study from Umeå University, Sweden. Whether higher levels per se increase the risk of disease has, however, not yet been clarified. “It’s important to know about this […]