By Milenna Miller When you first deploy digital signage, you probably hope it will last a long while. After all, no one wants to deploy a new display every year, or every month. Although digital signage has become more affordable, it still isn’t cheap. So, how do you future proof your digital signage? Buy commercial, […]

  Global Digital Out of Home Market (DOOH) Market Report 2018 – The Global Digital Out of Home Market (DOOH) was valued at USD 13.35 billion in 2016 and is projected to reach USD 34.21 billion by 2025, growing at a CAGR of 11.02% from 2017 to 2025. Inquire for sample copy at: https://www.marketinsightsreports.com/reports/0305290795/global-digital-out-of-home-market-dooh/inquiry?source=thetacticalbusiness&Mode=34 Digital Out of Home or DOOH refers to […]

By Alex Mardikian There are more than 3 billion people on social media. Integrating digital signage and social media makes excellent business sense. Doing so allows you to bridge the gap between online and offline marketing and communicate with an audience that is offline one moment and online the other. You give them the choice […]

By Gulaiym Agbal The travel industry is one among the many to have jumped onto the digital signage bandwagon. Digital signage offers clear benefits to businesses in this sector, to travelers, and tourists. Digital signage enables tourists to explore destinations. It generates business for all involved in this sector. Wayfinding Wayfinding is easily the most […]

By Alex Mardikian Getting a digital signage network to work means that you need to have three things in order – hardware, software, and content. Let us take a look at the chief software considerations for a smoothly functioning digital signage network. 1. The software should be able to handle all the common media formats. […]

By Laura Desomnd McDonald’s Corporation is spending $6 billion to revamp more than 6,000 stores throughout the U.S. in hopes of transforming itself into an efficiency expert’s dream brand. The renovations, which will affect stores in 20 states and the District of Columbia, include kiosk ordering, table service, digital menu boards and mobile pay and pick-up […]

By Gulaiym Agbal Regardless of whether you are an advertiser or a DOOH media network you are dependent on analytics for executing campaigns. Analytics are the backbone of online advertising, and with improvements in data capturing technology DOOH is getting there very quickly. Advertisers wish to spend more on digital signage but are constrained by […]

By Alex Mardikian Programmatic DOOH simply means purchasing DOOH ad inventories through computer programs. Basically, the system is automated. Programmatic buying is efficient. Conventional purchase of DOOH ads involves regular communication between an advertiser and network owner to decide the pricing, placement, audience targeting, and duration of the ads. Once these factors have been decided, […]

By Gulaiym Agbal Relevance is of great importance in marketing and advertising. The value of an ad increases manifold if it can be served at the right time when the consumer’s need for information is the greatest. Digital Out-of-Home DOOH campaigns deliver excellent results when executed using location targeting. Displaying targeted content depending upon the […]

By Alex Mardikian Digital signage is evolving fast. Not so long back it was a nice accessory to a retailer’s other marketing tools, but today it is an essential part of any well-rounded marketing strategy. 4 out of 10 retailers are already using digital signage. DOOH has come of age. The value proposition of DOOH […]