By Christopher Thompson Adidas is using plastic recovered from the seas to make shoes, jerseys and football kits With eight million tonnes of plastic dumped annually into the sea, the world is faced with the grim prospect of more plastic in the oceans than fish by 2050. To avert this environmental calamity, several voluntary groups […]

Futurecraft Loop is an experiment in the circular economy. For Adidas, it could be the beginning of a major shift in how it does business. When it catches the light, the all-white shoe shimmers like a radioactive marshmallow. I know it will never look this pristine again. Not just because it will get inevitably dirty, […]

Adidas has spent the last four years curbing ocean pollution by recycling plastic beach waste into shoes – and because their customers have been so eager for the product, the company is kicking it up a notch. Adidas produced more than five million pairs of recycled plastic waste shoes in 2018, and they plan to incorporate […]

It looks like reducing plastic waste is the cause closest to Adidas’ heart. The sportswear brand announced ambitious plans to increase the production of shoes containing recycled plastic waste from five million pairs in 2018 to eleven million pairs in 2019. Such growth will be possible thanks to a collaboration with Parley for the Oceans, […]