Sure, Facebook’s image isn’t great right now, but it’s still one of the biggest marketing tools you have at your disposal. Facebook has seen its fair share of ups and downs in the past year. From overestimating video view time to advertisers, to stirring up deep controversy over privacy breaches, the social media giant has fallen under […]

Got your 360-degree marketing video ready to go? What about that virtual reality how-to? Time to get ready for the future. Many consumers devote (what seems like) 24/7 of their time to holding a mobile device in one hand and dealing, with the other, with a million different companies vying for their attention on the […]

Why Ads Are Toxic To Early Stage Startups If you just started a company for the first time and you’re using ads to get your first paying customers, you’re doing it wrong. Unless you’re a repeat successful founder, you’ll be out of business in 2 years. I’m sure of it. I often times post about my […]

There’s no reason to be afraid of new technology, as long as you’re committed to great content and innovative storytelling. A few weeks ago, an old memory popped into my head. Suddenly thrust back into the mid-1980s, I saw myself in my childhood home, unboxing my family’s IBM PC Juniorcomputer. I remember feeling awe-struck by the […]

WASHINGTON – U.S. President Donald Trump on Wednesday criticized Nike Inc for its new advertising campaign featuring Colin Kaepernick, the NFL quarterback who sparked controversy by kneeling in protest during the national anthem. Trump, without offering evidence, said in a post on Twitter that the sportswear company was “getting absolutely killed with anger and boycotts.” […]

By Alex Mardikian Advertisers are constantly battling viewer fatigue and ad blindness. People, after a time, cease to respond to the stimulus from a message. Then, you need to change the message. But, what do you do when people are exposed to so many different messages, and often in the same format? This is the […]