The Industry expert urges companies to be relevant, not loud. If anyone knows marketing’s future, it’s Seth Godin. The longtime guru of the subject and author of 19 books — his new one is called This Is Marketing, and he has a new notebook in partnership with MOO — preaches a kind of invisible marketing. “The word marketing should mean ‘What do […]

One of the most common misconceptions about advertising is that luck plays the most significant role in whether a campaign is successful or not. Sure, no campaign ever has a 100 percent chance of succeeding from the get-go, but there’s a lot more to making advertising work than good fortune. Just as an ace poker […]

By Burt Dixon It’s a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust at risk. When it comes to brand safety, 75 percent of brands say they have experienced at least one brand-unsafe incident in the last year alone. It’s an especially staggering number when you consider the resources that […]

With cannabis becoming legalized across states, and now country borders, power players in the ad industry are hindering growth. Imagine being a publicly-traded or successfully raising millions of capital to begin a startup in the U.S., without hardly any way to market yourselves efficiently. Crazy, right? But this is exactly where we are within the […]

Digital signage isn’t just for advertisements; it can also supply lifesaving information. One example of this is the FireRescueTV platform, designed specifically for firefighters. Martin Grube, executive producer of FireRescueTV, created the platform to help firefighters train, get information on fires in progress and relax with entertaining content. Digital Signage Today spoke with Grube to learn more […]

Marketers experimenting with influencer marketing are finding it difficult to move beyond the experimental stage, according to a new report by Traackr, the influencer relationship management platform. Although more companies have pushed their influencer marketing toward tactical programmes in 2018 (47%, up from 28% in 2017), there’s still a clear lack of more advanced programmes. “This ‘tactical trap’ […]

Over a third (35.5%) of US companies are now using mobile adverts and location targeting to reach audiences based on geo-fencing and geo-targeting, according to new research by BIA Advisory Services. The latest report suggests that businesses with over 500 employees were spending around $4.48 million on ads. Another $2.18 million was being allocated to […]

According to a new survey, Instagram has overtaken Snapchat as the most popular social media platform among American teenagers. Investment banking firm Piper Jaffray released the latest version of it’s bi-annual “Taking Stock With Teens” report which showed 85% of the 8,600 participants said that they use Instagram at least once a month. In comparison, 84% of […]

Verizon’s media business suffered a 6.9 percent decline in revenue to $1.8 billion in the third quarter of 2018. Verizon’s effort to create an advertising business to rival Google and Facebook is struggling to keep up with another tech giant — Amazon. Verizon’s media business, which includes The Huffington Post, TechCrunch and Yahoo Sports, suffered […]

It’s about solving problems and doing hard things first Every enterprise needs to innovate. It doesn’t matter whether you’re are a profit-seeking business, a nonprofit organization, or a government entity. The simple truth is that every business model fails eventually, because conditions change over time. We have to manage not for stability, but for disruption — that, or face […]