By Patrick Hall The Story Behind this Incredible Photo of a Crow Riding an Eagle It all started back in 2013 when I saw jaw-dropping images of bald eagles in all kind of aerial actions, taken by a wildlife photographer friend, Conrad, in Seabeck, Washington. I was envious enough of his images to want to hop onto the […]

By analyzing not only the demographics but the psychographics of your target market and strengthening your ideal customer profile, you’ll make the budget you have more effective. Last year, according to Statista, 47 percent of small businesses surveyed budgeted less than $10,000 for marketing and advertising. Some 25 of them spent up to $100,000, 11 percent spent […]

Users and potential users often ask me what the real difference is between kiosks and digital signage. This question is a good one, since we are increasingly seeing the lines blur between the two. You often see tools referred to as, “digital signage kiosks,” or kiosks with “attract screens.” Many end users wonder whether they should […]

The Day the World Stood Still On 2nd April 1993, as consumerism became increasingly integrated with people’s lives, the unthinkable happened: one of the world’s first and foremost leaders in advertising and design bent down to price pressures and cut back on advertising. The company was Philip Morris, which had announced a 20% reduction in the […]

Automate or die. As dramatic as that might sound, these words speak volumes about the digital world we live in. Looking at the field of marketing, alone, 51% of businessescurrently use marketing automation. Further, 58% of B2B companies plan to adopt such technologies. HANDPICKED RELATED CONTENT: Love, Fear, Harmony, Grief, Despair: How to Drive Shareable Content […]

Why we seem to despise hypocrites more than outright liars For many of us, a huge part of daily conversation revolves around gossip. We love to talk about the blunders and missteps of friends, family, and celebrities. On top of that, news organizations and social networks are like outrage amplifiers because that’s what gets the […]

By Sebastian N As science blurs the real and unreal, we are learning to distinguish them in new ways The announcement of synthetic diamonds in 1955 was met with the same kind of alarm and skepticism that greeted claims to have made alchemical gold in the Middle Ages. Could these “fake” gems, created by a team […]

By Adrian McDermott Digital displays are part of everyday life. We come across them when we step out of homes. They are getting ubiquitous by the day. Let’s try and understand how interactive digital signage at retail destinations helps both buyers and sellers. No longer are such displays viewed as an attractive or gimmicky marketing […]

By  T  Rakitskiy Nowadays it’s hard to impress or even surprise with an interface animation. It shows interactions between screens, explains how to use the application or simply directs a user’s attention. While exploring the articles about animation, I found out that almost all of them describe only specific use cases or general facts about […]

Marriott International Inc. offers the best hotel loyalty program, according to a recent analysis from Bernstein. Analyst David Beckel recently took a look at several top loyalty programs—Marriott Rewards, Hilton Honors, World of Hyatt, and a joint Hotels.com/Chase Sapphire offering—and found that MAR-0.61%  boasts the best perks as well as the most attractive redemption options. […]