Nike’s mastery of grammar descriptivism is what takes their creative to another level. A note from the author: I have zero problems or qualms with Colin Kaepernick, or the recent Nike ad I’m piggybacking on to get you to click on this article. I respect him doing his thing, and don’t have any particularly strong feelings, positive or […]

Or how we sacrifice our privacy and receive nothing in return We’re running out of visual metaphors to conceptualize the amount of data that technology companies hold about us. Amazon is shipping our data in 18-wheelers, Google has built 15 small villages around the worldto store our information, and Facebook just granted scholars to 52 tons of pepperoni pizzas worth […]

By Adrian McDermott High dwell times lead to better engagement with viewers. Improved engagement leads to sales or the fulfillment of the business objective for which you have display content. If you can improve dwell times, you improve your chances of achieving a higher ROI with DOOH. Dwell times are clearly a function of location […]

By Alex Mardikian Advertisers are constantly battling viewer fatigue and ad blindness. People, after a time, cease to respond to the stimulus from a message. Then, you need to change the message. But, what do you do when people are exposed to so many different messages, and often in the same format? This is the […]

Colleges and universities have a responsibility to keep students and faculty informed with timely updates and campus developments. From spotlighting campus events to showing highlights of Saturday’s football game to providing daily cafeteria menus, schools have a wealth of information they have to share with a range of different audiences. Schools can take advantage of […]

By Alisa Moon Shark attacks are fairly rare, as they accounted for only 439 deaths between 1958 and 2016. However, shark attacks still make for exciting movies. One shark attack movie, “The Meg,” recently promoted itself with virtual shark attacks at an Australian railway station. Village Roadshow Studios, the makers of “The Meg,” teamed up with […]

By Laura Desmond Businesses of all sizes are looking for financial incentives to increase their revenue base. For billboard operators who want to increase their digital advertising reach, the 2017 tax reform package offers big reasons to expand. The latest tax reform package was signed into law on December 22, 2017 and gives tax deductions […]

  Global Digital Out of Home Market (DOOH) Market Report 2018 – The Global Digital Out of Home Market (DOOH) was valued at USD 13.35 billion in 2016 and is projected to reach USD 34.21 billion by 2025, growing at a CAGR of 11.02% from 2017 to 2025. Inquire for sample copy at: https://www.marketinsightsreports.com/reports/0305290795/global-digital-out-of-home-market-dooh/inquiry?source=thetacticalbusiness&Mode=34 Digital Out of Home or DOOH refers to […]

By Gulaiym Agbal Regardless of whether you are an advertiser or a DOOH media network you are dependent on analytics for executing campaigns. Analytics are the backbone of online advertising, and with improvements in data capturing technology DOOH is getting there very quickly. Advertisers wish to spend more on digital signage but are constrained by […]

By Alex Mardikian Programmatic DOOH simply means purchasing DOOH ad inventories through computer programs. Basically, the system is automated. Programmatic buying is efficient. Conventional purchase of DOOH ads involves regular communication between an advertiser and network owner to decide the pricing, placement, audience targeting, and duration of the ads. Once these factors have been decided, […]