By Gulaiym Agbal Relevance is of great importance in marketing and advertising. The value of an ad increases manifold if it can be served at the right time when the consumer’s need for information is the greatest. Digital Out-of-Home DOOH campaigns deliver excellent results when executed using location targeting. Displaying targeted content depending upon the […]

By Alex Mardikian Digital signage is evolving fast. Not so long back it was a nice accessory to a retailer’s other marketing tools, but today it is an essential part of any well-rounded marketing strategy. 4 out of 10 retailers are already using digital signage. DOOH has come of age. The value proposition of DOOH […]

By Alex Mardikian Food service operators are shifting to digital signage solutions. Static menu boards are becoming a thing of the past. These state-of-the-art digital displays offer many advantages – great aesthetics, easy reading, easy content management, and connectivity with the web. The ability to easily update menus is a great cost-saver and motivator for […]

By Gulaiym Agbal If you wish to truly reach out as diverse and targeted an audience at the same time, you need to have the tools to achieve this. You can communicate with a wide audience via your website, and you can narrow down the targeted audience by choosing the content wisely. But in order […]

By Alex Mardikian Thermal management for digital signage solutions is essential if you wish for a solution that will last long and perform optimally. Factors that influence the heat generated during the working of a digital signage screen include the type of electronics used, the temperature at which the system operates, location, exposure to sunlight, […]

By Patrick Hall Through embracing digital technologies, airports have been actively exploring the tools to further shape the delivery of their overall customer experience. With customer experience remaining the primary focus, airports are capitalizing on the opportunities to provide efficient messaging, real time information, personalised services and self-service. Airports are keen to discover what’s next, as […]

Crooks exploited legit web ad ecosystem – researchers Security researchers at Check Point have lifted the lid on the infrastructure and methods of an enormous “malvertising” and banking trojan campaign. The operation delivered malicious adverts to millions worldwide, slinging all manner of nasties including crypto-miners, ransomware and banking trojans. The researchers told The Register that they have […]

On the surface it would seem brick-and-mortar retailers are in trouble. Big legacy brands like Sears and JC Penny are dramatically scaling back their storefront presence, while retailers like Toys R Us are shuttering altogether. True, e-commerce is causing havoc in the brick-and-mortar space, but I firmly believe that reports of the demise of retail […]

By Gulaiym Agbal Digital signage is a technology whose time has come, and it is fast replacing traditional OOH. In fact, DOOH has infused new life into an industry struggling from extreme levels of maturity across the globe, and consequent audience fatigue. Businesses interested in digital signage would do well to learn about the fascinating […]

By Milena Miller Sporting venues have been using displays for a while now, to showcase the scores and capture big plays. Some venues, however, are beginning to look at other ways to use digital signage to build up fan engagement and excitement. They can do this with dynamic social media content, better analytics and clearly defined […]