By Dave Nixon Readers of Digital Signage Today kicked off the summer by reading stories on smart cities, corporate communication and how to measure digital signage ROI. One top story last month tackled how smart cities are helping deliver improved quality of life for residents. For example, smart cities are using tools such as kiosks, digital […]

By Alex Mardikian Interactive kiosks are proliferating at a rate faster than that exhibited by mobile phones. Retail businesses are adopting digital interactive kiosks because the technology enables easy shopping, lets you gather valuable data, and offers many other businesses. Research shows that retailers are eager to install interactive kiosks on their premises. If your […]

By Alex Mardikian Investments in print advertising are declining. Newspapers and magazines are establishing digital avatars. The competition from digital media is intense and print media is shriveling from the heat. Digital media offers flexibility and reach that traditional print media and OOH cannot. VODXS is a highly innovative aspect of DOOH and is already […]

By Brandy Couch Humans are visual creatures. That could probably explain why guestographics have become one of the most effective, viral marketing techniques employed by digital marketers of late. So, what’s a guestographic? Brian Dean of Backlinko defines guestographics as a combination of three powerful digital marketing tactics: infographics, guest posting and link-building. He even calls it one of […]

  By Scott Brown The market for video walls is growing and is expected to grow over the next few years. The demand for DOOH is growing across urban centers of the world, and this is having a beneficial effect on the demand for video walls. Improvements in technology, such as very narrow bezels are […]

By Alex Mardikian Just as SEO and social media level the playing field for small businesses, so does DOOH. Digital signage can work just as great for small businesses and is just as easy to implement for smaller businesses as it is for conglomerates. Of course, as a small business owner you have to be […]

The shift from brands and advertising to pipes and subscriptions is inevitable — and well underway. Want proof? Look to Disney. Terms like ‘Disneyflix’ and ‘Apple Prime’ essentially describe how the most powerful global brand owners are coming to terms with the new rules of engagement. This is not just another story of new versus old, it’s a fundamental shift in the […]

By Gulaiym Agbal If you wish to ease your way into the world of digital signage before you commit cash and resources to it, then free open source software can be of great use. Not that digital signage is tricky. In fact, it’s easier and quicker to manage than traditional OOH. Learn how VODXS can […]

By Alex Mardikian The bulk of digital content is today being consumed on smartphones. Businesses trying to leverage DOOH must acknowledge this and factor it into their overall marketing strategy. Smartphones are personal devices and you can push, share, flash targeted content to these. Imagine, combining VODXS faucet ad systems with smartphones. A message viewed […]

By Gulaiym Agbal Implementing digital signage over multiple locations requires careful planning. You have to get it right the first time, and there’s no reason why you cannot. Each site may present a unique challenge. You have to foresee the challenges and be prepared because if you’re not, the costs will overshoot the budget because […]