You’re asking the wrong question. Content creation isn’t about coming up with one brilliant idea. This is what very few people understand about winning the content creation game. You’re a designer. You’re a photographer. You’re a writer. You’re a columnist. You’re a creative agency. You’re creating content for your clients. Guess what — you’re all doing it wrong. […]

By Alex Mardikian Social media and digital signage are a perfect match for one another. Yoked together, these two tools of information can deliver much more than what one may think. In this partnership, one plus one does not equal two; it’s eleven. The big similarity with these mediums is that personalized communication can be […]

“Today, if you want to succeed as an entrepreneur, you also have to be a good storyteller.”  -Richard Branson, Founder of Virgin Group Marketing has Changed: The fact is pretty websites don’t sell things. Words sell things. Nobody will listen if your message isn’t clear — it doesn’t matter how much you paid for your marketing materials. Visionaries, game changers and […]

By   Scott Brown Over the next five years (2018-2023), the digital signage market is expected to grow at a CAGR of 7.51%. Providers of hardware and solution providers are becoming more adept in giving advertisers and businesses the quality and performance they seek from DOOH. Innovations such as VODXS ad systems in washrooms are enabling […]

By  Scott Brown VODXS, based in San Diego California, is quickly establishing itself as an advertising network that stands out from the crowd. It is pioneering the concept of digital signage screens attached to taps in public washrooms to display messages, capture data, and help businesses reach out to a wider and targeted audience. The […]

By Alex Mardikian Retailers operate on small margins and competition in the retail business is intense. Sometimes, even offering highly attractive discounts cannot entice customers. Often, customers are not even aware that you’ve got deals and products that would benefit them. Advertising is expensive. The customer, as it is, is distracted by an information overload. […]

By  Scott Brown People are increasingly spending more time outside their home than at home. Increased mobility of an audience is both a challenge and an opportunity for advertisers. People are short of time and there’s a surfeit of information whether they’re looking up, down, or straight ahead. DOOH has emerged as a solution for […]

By Alex Mardikian Biometrics technology, once in the realm of science fiction, is a commonplace technology today. Fingerprint, face, and retina scanners are used for granting access to smartphones, bank lockers, homes, etc. Today, we can use biometric information to identify an individual, check for past behavioral information, and supply relevant messages. The combining of […]

By  Scott Brown Sports arenas have to do all they can to sell tickets. There’s only so much hard-sell that you can do. And beyond a point, discounts will hurt business. The answer lies in engagement. Arenas that engage with patrons and prospects can offer competition to not just other outdoor entertainment venues but also […]

By  Alex Mardikian Millennials are a prized audience for marketers of all hues, and the same holds true for those who have had the foresight to incorporate DOOH into their advertising and marketing mix. VODXS lets you capture the attention of this demographic and communicate with them. Since this generation is at ease with always-on […]