Apple shares opened Thursday down more than 9% at $143 after chief executive Tim Cook blamed a slowdown in China sales for falling revenues. On Wednesday, the iPhone maker said it expected revenue of about $84bn for the last three months of 2018, down from a forecast of at least $89bn. The news depressed other […]

Brilliant marketing skill is embedded in Apple’s DNA. Watch — isn’t a phone, it’s an additional accessory, the need to buy which for many people is not obvious. In how many times the value of Apple Watch for customers can be increased if somebody will say that this watch could save their life? The latest story at ABC News […]

Apple has announced plans to build a new campus in Austin, Texas, saying the project will involve a $1bn (£790m) investment. The company already has an existing base in the city. The iPhone-maker said it expected the latest move would eventually make it the state capital’s biggest private employer. One expert said the area had a […]

Rumors have circulated in recent months that Apple was close to releasing a successor to the AirPods, its popular $159 wireless Bluetooth earbuds. There were a number of reasons to believe that, too. The original AirPods are quickly closing in on being 2 years old, and there were plenty of big Apple events to release an […]

Is it the capitalist overlords or…are we also at fault? Previously I wrote about how longer lasting LED Bulbs makes it harder to sell them and that they should consider switching business model to lighting-as-a-service. While it’s an interesting topic on its own right, I discovered another interesting stuff while looking up about bulbs. If you take search for […]

The company’s move to recycled aluminum is good PR… and that’s about it Apple is washing itself green. The tech company announced Tuesday that it will build its new MacBook Air and Mac Mini computers using “100 percent recycled aluminum.” The move is part of a goal Apple set in 2017 to use only renewable or recycled materials in […]

Fan favourite updated with Touch ID and new keyboard and launched alongside new Mac Mini Apple has finally updated its most popular laptop, the MacBook Air, with retina display and Touch ID fingerprint sensor. The new lower-cost Apple notebook adopts many of the technologies Apple introduced with the MacBook Pro in 2016, including a large Force […]

When Apple announced this September that its newest Series 4 Apple Watch includes EKG functionality, I imagined millions of hearts worldwide fluttering with delight. The news was significant for several reasons, chief among which is that it is the first time a mainstream consumer wearable device will perform a sophisticated medical procedure we need to […]

It’s been awhile. Over a month since my last post, in fact. I’ve been busy — in the best way possible.¹ Since it has also been about a month that I’ve had the latest iPhone, I wanted to jot down some thoughts before they fade into time. (Apologies in advance for the more stream-of-consciousness style — sleep is at […]

Anything with a half eaten Apple printed on it seems expensive, especially the company itself. The iPhone XS starts at around $1,000 USD and goes up from there. Most people think of computers when they think of Apple. Yet from a business perspective, the company has been a smartphone powerhouse. At least that has been […]