Brilliant marketing skill is embedded in Apple’s DNA. Watch — isn’t a phone, it’s an additional accessory, the need to buy which for many people is not obvious. In how many times the value of Apple Watch for customers can be increased if somebody will say that this watch could save their life? The latest story at ABC News […]

When Apple announced this September that its newest Series 4 Apple Watch includes EKG functionality, I imagined millions of hearts worldwide fluttering with delight. The news was significant for several reasons, chief among which is that it is the first time a mainstream consumer wearable device will perform a sophisticated medical procedure we need to […]

Design thinking mindset and design sprints at your company- Part 1. Case 1: There is a grocery store in your backyard. The store is clean, the selection is wide and the prices are ok too. You could easily do your shopping there and it would be the most rational decision to make.. the cashier lady is […]

After neglecting the Do Not Disturb features on iPhone and Apple Watch for years, Apple is finally paying it some attention. The new iOS 12 and watchOS 5 updates allow you to have more control over how and when your iOS and watchOS devices can disturb you. You can instantly disable notifications from Apple Watch […]

Apple Inc unveiled larger iPhones and watches based on the design of current models on Wednesday, confirming Wall Street expectations that the company is making only minor changes to its lineup. The world’s most valuable tech company wants users to upgrade to newer, more expensive devices as a way to boost revenue as global demand […]