THE ORGANIC BEAUTY INDUSTRY IS GROWING, WITH NEW ‘NATURAL’ BRANDS CROPPING UP LEFT, RIGHT AND CENTRE, BUT ARE ALL OF THE INGREDIENTS USED ACTUALLY ORGANIC, OR ARE WE BEING ‘GREENWASHED’ INTO SPENDING OUR CASH ON UNCERTIFIED PRODUCTS? Warning: this article may ignite a real-life Mean Girls Regina George Kalteen bar type realisation, except you haven’t unknowingly been eating […]

If you’re already on the green beauty bandwagon, the next step is making sure that your products are sustainably made and packaged. If you’re considering switching to a more eco-friendly beauty routine, relish in the fact that you’re taking ownership of your own health and contributing some much-needed positive environmental change. As someone who’s attempting […]

I witness a downturn if I skip even a week of Drunk Elephant’s serum Three years ago a contact told me about a new US cruelty-free skincare brand with a “cleaner beauty” manifesto. A range free, she said, of what the founder called “the suspicious six” – silicone, essential oils, chemical sunscreens, sulphates, fragrance, dyes […]

Holiday season is quickly approaching (side note: How is it October rn?!) and you already know Rihanna has BIG plans for some amazing festive Fenty Beauty products. Case in point: On Wednesday, she gave fans a sneak peek of a of a new eye and cheek palette on her Instagram and it’s SO gorgeous. The […]

You might not recognize the woman behind Laura Mercier skincare and cosmetics, but you’re likely to picture the iconic brand thanks to its continuous accolades from celebrities and magazine editors. For starters, Laura Mercier’s Tinted Moisturizer is a staple in InStyle’s annual “Best Beauty Buys” edition, while its other products have garnered praise in Allure’s “Best of Beauty” issue. […]

From eyelash extension maintenance to finding the right color foundation, these insider tips will help you refine your beauty routine. Lashes 101 Want to get the most out of your faux lashes? Tien Nguyen Balan, co-owner of Zazen in West Chester, has become one of the region’s leading experts. Clients travel for hours to get extensions at […]

We know that beauty standards shift over time. But it turns out that who we deem to be attractive, or our ‘type’, can change much faster than that — even in as little as an instant. Before the beard trend, I preferred the look of a clean-shaven man. Then beards went mainstream. Now, after seeing countless men […]

Beauty junkies everywhere are rejoicing today at the news of the improvements to Sephora’s Beauty Insider Program. It looks like we’ll all be able to receive better rewards (full size products! gift cards!) for the hundreds of dollars we spend on beauty products each year. Sephora spoke exclusively with Allure magazine about the changes for all three […]

Take a quick look at your skincare stash. What do you see? Probably a cleanser, toner, and moisturizer — maybe even eye cream and a few sheet masks, too. But if a clay mask is missing among your jars and bottles, allow us to explain why that needs to change immediately. No matter if you’re […]

Well-known for its upscale boutiques across the United States, Infinity Beauty has also made a name for itself by investing heavily in some of the world’s most cutting-edge beauty technologies. Alongside the likes of the brand’s signature facial, exclusive gold facial and red carpet treatments, Infinite Beauty also offers therapeutic options from technologically advanced beauty solutions providers such […]