By Alex Mardikian Advertisers are constantly battling viewer fatigue and ad blindness. People, after a time, cease to respond to the stimulus from a message. Then, you need to change the message. But, what do you do when people are exposed to so many different messages, and often in the same format? This is the […]
The recent fluctuations in Bitcoin’s value are just the latest in a series of spectacular peaks and troughs since it was created in 2009. (Though its price has been falling recently, it remains five times higher than last April, before the latest major peak began.) Commentators are often dismissive of Bitcoin buyers, writing them off […]
By Gulaiym Agbal Determining the size of a digital playlist can be tricky. The quality of the content displayed and its appeal for the targeted audience are attributes that depend, to a large extent, on the quality of data supplied. You don’t want to begin setting up a data playlist from scratch, without any data. […]
This week, $312 billion Bank of America (BoA) filed a patent to offer crypto custody, targeting large-scale institutional investors and retail traders. Some experts have said that the efforts of major financial institutions to create institutional products around cryptocurrencies will bolster the adoption of crypto in US markets, which will naturally lead to other publicly […]
By Milenna Miller When you first deploy digital signage, you probably hope it will last a long while. After all, no one wants to deploy a new display every year, or every month. Although digital signage has become more affordable, it still isn’t cheap. So, how do you future proof your digital signage? Buy commercial, […]
The hopes of Bitcoin bulls ate dust once again as the Securities and Exchange Commission (SEC) disapproved nine more Bitcoin ETF applications. The US regulator rejected two ETFs by ProShares that would track Bitcoin future contracts, five inversed and leveraged ETFs from Direxion, and another one from GraniteShares. It continued to hold its stance against […]
Law enforcement officials in California have arrested another hacker accused of stealing cryptocurrency by hijacking phone numbers. 19-year old Xzavyer Narvaez has been charged with seven counts of computer crimes, identity fraud, and grand theft, according to a report on Motherboard. According to the report, Narvaez had spent some of the Bitcoin made on luxury cards. […]
Cryptocurrencies – digital tokens known as cryptos for short – have investors in the grip of a gold rush fever, with billions being traded every day. Prices fluctuate wildly, making them high-risk investments. But could a more stable, less volatile crypto persuade us to think of digital money less as a speculative investment and more […]
It’s a case of an old scam in a new wineskin. Customers of electric utility companies in the state of Hawaii are being targeted by scammers who are relying on the relative anonymity offered by cryptocurrencies. The fraudsters are calling the customers of power firms that include Hawaii Electric Light, Maui Electric and Hawaiian Electric claiming that […]
By Alex Mardikian There are more than 3 billion people on social media. Integrating digital signage and social media makes excellent business sense. Doing so allows you to bridge the gap between online and offline marketing and communicate with an audience that is offline one moment and online the other. You give them the choice […]
