By Gulaiym Agbal The travel industry is one among the many to have jumped onto the digital signage bandwagon. Digital signage offers clear benefits to businesses in this sector, to travelers, and tourists. Digital signage enables tourists to explore destinations. It generates business for all involved in this sector. Wayfinding Wayfinding is easily the most […]

High Times Holding Corp, a New York-based media group advocating for cannabis usage, has decided against accepting bitcoin in its initial public offering (IPO), according to a filing with the Securities and Exchange Commission (SEC) dated Aug. 13. The SEC filing states that the initial announcement made two weeks ago, in which the company had said it would accept […]

By Alex Mardikian Getting a digital signage network to work means that you need to have three things in order – hardware, software, and content. Let us take a look at the chief software considerations for a smoothly functioning digital signage network. 1. The software should be able to handle all the common media formats. […]

By Alex Mardikian Programmatic DOOH simply means purchasing DOOH ad inventories through computer programs. Basically, the system is automated. Programmatic buying is efficient. Conventional purchase of DOOH ads involves regular communication between an advertiser and network owner to decide the pricing, placement, audience targeting, and duration of the ads. Once these factors have been decided, […]

Bitcoin (BTC) jumped to seven-month highs against Turkey’s national currency, the lira (TRY), on Monday. The price spike comes after the U.S. imposed sanctions against Turkey on Friday for continuing to hold an American pastor in custody. The resultant economic shock-wave has seen the lira drop to a new lifetime low of 7.20 TRY against […]

By Laura Desmond Controversial Internet pirate and bitcoin advocate Kim Dotcom is urging everyone to invest in gold and bitcoin because the U.S. government is adding $1 trillion to its debt every year, which will never be paid. The debt will destroy the U.S. and create a global economic collapse, Dotcom argued in a tweet. Dotcom also tweeted […]

By Gulaiym Agbal Relevance is of great importance in marketing and advertising. The value of an ad increases manifold if it can be served at the right time when the consumer’s need for information is the greatest. Digital Out-of-Home DOOH campaigns deliver excellent results when executed using location targeting. Displaying targeted content depending upon the […]

South Korea’s Ministry of Science and ICT will promote the training of blockchain technology as part of an effort to prepare young people for what it calls the “Fourth Industrial Revolution.” Blockchain technology is included in courses that have recently been announced by the Ministry of Science and ICT. The Ministry of Science and ICT believes the country faces […]

By Alex Mardikian Digital signage is evolving fast. Not so long back it was a nice accessory to a retailer’s other marketing tools, but today it is an essential part of any well-rounded marketing strategy. 4 out of 10 retailers are already using digital signage. DOOH has come of age. The value proposition of DOOH […]

A recent study published by the National Bureau of Economic Research (NBER) suggests that cryptocurrency markets move depending on the type of attention they receive – unlike traditional financial markets. In contrast with other traditional financial assets, cryptocurrencies don’t behave or respond to the same set of market factors as traditional financial instruments but instead, move […]