By  Scott Brown If you seek confirmation and corroboration for all the assertions that Digital OOH is the future of outdoor advertising nay all advertising, then these points will help make up your mind. The OOH advertising space is growing at a tremendous pace because of infrastructural development and rapid urbanization. Urban locations are becoming […]

By Alex Mardikian The internet opened up advertising by making it a two-way communication. Today, DOOH, which leverages the Internet of Things, is taking the concept further and is totally turning traditional advertising wisdom on its head. DOOH shows us how the true benefits of advertising lie in sharing information and having a communication with […]

The Swiss city of Zug, known for its proactive support of the blockchain industry, is launching a voting pilot that will base both polling system and residents’ IDs on blockchain technology. The e-voting pilot, which will take place between June 25 and July 1, has been developed as part of the city’s efforts to adopt […]

The Moscow Exchange, Russia’s largest stock exchange operator, is reportedly preparing the infrastructure to publish ICO (initial coin offering) information for investors this year. Moscow Exchange (MOEX) chief executive Alexander Afanasiev told Reuters that the bourse is preparing the “basic” infrastructure to enable companies display their tokens alongside other relevant details in a service that […]

By  Scott Brown DOOH gives you the liberty to communicate with individuals by using custom content, and with VODXS, you can take interactions based on bespoke content to another level. With digital signage, you can match the content with the mood of the viewer. Advertising and marketing are moving away from creating customers and are […]

Like most administrators in top banks and other financial institutions across the globe, the governor of the Bank of Spain, Luis María Linde lent his voice towards the criticism of cryptocurrencies despite showing support for the underlying technology, blockchain. Linde believes that the risks associated with cryptocurrencies outweighs the benefits therein by a lot but believes that […]

From the mists of ideation, a first wave of ethereum dapps is starting to emerge. Launched in 2015 with the promise that developers could use its technology as a “secure backbone” for a new kind of software application, ethereum has long held the promise of enabling such innovations, all “without any possibility of downtime, censorship or third-party […]

By Alex Mardikian Digital signage has appeared as a boon for places of worship trying to get people to pay a visit. Churches need money to function. People are stressed for time. Getting them to visit a place of worship, regardless of religion is a no mean task. The manner in which digital signage can […]

Kodak, the company that was synonymous with photography for over a century, was almost entirely written off when digital technologies rendered Kodak’s chemical processes obsolete. Kodak’s fear of digital technology goes back to the 1970s, when an engineer working in house for Kodak came up with a prototype of a digital camera. Kodak’s management squashed […]

The blockchain lead at Mizuho Financial Group has revealed he is leaving the firm, according to an internal email obtained by CoinDesk. Ikuma Ueno, senior digital strategist at the Japanese banking giant, said in the leaving message to colleagues that he will depart on June 13 to take up a new role in Singapore later this […]