The long and short of writing a good White Paper In the shifting-sand world of ICOs, the White Paper has been a constant: Every token sale project has to have one. A White Paper is a cotillion for your ICO — You debut your idea, parade your token (and how it works) and show-off your team’s credentials — to attract […]

Winklevoss IP, the company owned by Gemini founders Cameron and Tyler Winklevoss, has been awarded with a patent claim that aims to settle exchange traded products (ETPs) holding cryptocurrencies. The company outlined a system that can execute transactions for ETPs holding cryptocurrencies “such as bitcoins … ripple, dogecoins … ether” as well as BBQCoin, among others, […]

The SEC is scrutinizing Ether, second only to bitcoin in value, to determine if it should be considered a security; the decision could affect other digital currencies launched through initial coin offerings. The second most valuable cryptocurrency behind bitcoin, Ethereum, is under regulatory scrutiny by the Securities and Exchange Commission (SEC), which is considering whether it should be classified […]

By Alex Mardikian Measuring return on objective (ROO) is essential for digital marketing campaigns. For this the desired objectives and expected results need to be documented and understood. The objectives have to be measurable. The main objectives can be determined by talking with parties that will be directly affected by the installation. For example, in […]

Beyond collaborations, Tron (TRX) has decided to migrate from ERC20 token to TRX ecosystem and it will be happening starting from 21st June 2018. The Mainnet will see Tron migrate from Ethereum blockchain to its own Mainnet, moving its already running Dapps from Ethereum’s ecosystem. As the Mainnet launch day comes closer, there are several issues creating unrest in the […]

European cryptocurrency brokers are confronting regulators head-on, saying bring on the transparency. Digital currency brokers would rather face clear-cut rules and greater transparency in the market than battle the stigma that they have anything to do with fraudulent activity in cryptocurrency trading, according to a recent article in Bloomberg. It’s a sign of market maturity to […]

By Scott Brown Out of home advertising has always been a great tool for reaching out an audience that is away from radio, television, and magazines. People that are traveling are the prime targets of this form of advertising. Digital out of home is the digitized version of the same and aims to reach out […]

News reaching TechNewsLeader.com indicate that popular investment bank, J.P Morgan and Chase had filed a blockchain patent with the U.S Patent and Trademark Office. This happened back in October, 2017. With the patent titled Systems and Methods for the Application of Distributed Ledgers for Network payments as Financial Exchange Settlement and Reconciliation, the investment bank headed […]

Brian Kelly, a long-time contributor to CNBC’s Fast Money and the founder of BKCM, has laid out three major factors that could fuel the next big rally of bitcoin, now that the bitcoin price has officially crossed the $10,000 mark. Three Factors According to Kelly, three major factors that will inevitably lead the bitcoin price to the next support levels […]

By Scott Brown According to PQ Media, the worldwide media revenues from DOOH in 2017 was $13.4 billion, an increase of 13% over the past year. The medium is growing and maturing fast. For businesses, the issue is no longer whether DOOH should be used but how to find the best ways to incorporate digital […]