Tag: Blockchain

  • Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget

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    By Burt Dixon It’s a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust at risk. When it comes to brand safety, 75 percent of brands say they have experienced at least one brand-unsafe incident in the last year alone. It’s an especially staggering number when you consider the resources that […]

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  • Bank Of America Adds Private Key Storage Filing to Stockpile of Blockchain Patents

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    Bank of America (BoA) has gained a further cryptocurrency-related patent, a filing confirmed Oct. 30, continuing its efforts to “be prepared” for the industry’s future growth. The latest award, which adds to the bank’s mounting stack of cryptocurrency and blockchain patents, references storage methods for private keys. Specifically, the filing reads, current opportunities for ensuring private keys remain untampered with are insufficient. […]

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  • Do Security Tokens Need a New Blockchain? Benefits and Challenges Part II

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    By Laura Desmond This is the second part of an essay that debates the value proposition of a new blockchain for security tokens. In the first part, we discussed some of the challenges of the current generation of security token platforms that justify the case for a new blockchain for security tokens. Today, I would like […]

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  • How Women Can Enter the Blockchain Industry Without a Technical Background

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      More and more people are asking questions on Quora regarding how to enter the blockchain field, and specifically how to enter without a technical background, and how women are doing in this industry. To find answers to these questions and more I interviewed the CMO of a lower-level public blockchain, Quarkchain, Anthurine Xiang. When […]

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  • How One Blockchain Startup is Transforming Travel and Increasing the Accessibility of Cities

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    We all know that social networks and digital content distribution is controlled by a small number of large companies. The strength of these companies lies in the content that millions of users create and share on a daily basis. In platforms like Facebook and Twitter, users are not only customers who consume advertising or pay […]

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  • It’s not too late to “break in” to crypto

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    I receive a lot of emails from crypto enthusiasts asking for advice on how to “break in” to crypto. And I totally get it! After all, crypto is a highly technical and multi-disciplinary field that moves at a breakneck speed. Having been on the other side, I know and empathize with the struggle of trying […]

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  • Singapore’s National Energy Provider Launches Blockchain Marketplace for Green Energy

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    Singapore’s national electricity and gas provider has launched blockchain-powered trading of renewable energy certificates in a new marketplace. The blockchain is designed and built in-house by the company’s own team of digital energy experts to “ensure the security, integrity and traceability” of every renewable energy certificate (REC) transaction, Singapore Power (SP) said in a press release. […]

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  • To Be or Not to Be a Utility or a Security Token: That is the Question

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    By Laura Desmond 2017 was a crazy year in cryptocurrency with digital tokens raising an estimated 5.6 billion dollars. The majority of tokens released in 2017 claimed to be utility tokens to avoid any friction with the SEC but in fact were actually security tokens. What is the difference between the two tokens plus what […]

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  • The meaning in the madness of initial coin offerings

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    There is an ICO bubble. But it holds out the promise of something important. Markets and manias go together. The latest frenzy is for all things crypto. The price of the best-known digital currency, bitcoin, has risen by nearly 700% this year and is now about $7,500; one enterprising firm recently quadrupled its share price […]

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  • How Crypto Billionaires Fake it Until They Become it  The Power of Manipulation in Cryptopia

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    “Market cap” is terrible signal in crypto: — I could create a token — Hold 1 trillion tokens for myself — Sell 1 token for $1 — Token now has $1 trillion market cap — And I have $999,999,999,999 of tokens This is obviously absurd. Whats interesting about this is the Opposite point of View An interesting intellectual construct to consider How many people does it take to […]

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