By Laura Desmond The majority (80%) of marketers consider influencer marketing effective and 89% even find ROI from influencer campaigns comparable or better than other channels, according to new research from MediaKix. The survey among 162 participants found that just 5% consider influencer marketing to be ineffective. Another 71% consider the quality of the customers […]

Standing behind the Legit Check counter at Sneaker Con, held recently at Houston’s NRG Center, is a guy with a clear tub of plastic tags and a head filled with an encyclopedic knowledge of sneakers. His name is Eric Perez. As each new pair is placed before him, he lifts the lid from the box, […]

Three ways to expand the licensing value of your brand. Brands have become an essential component in how consumers purchase, perceive and learn about products and services. This means that increasing brand licensing value is critical to any brand’s successful progression. Fortunately, there are three proven ways that will set you on the path to […]

This holiday season, delight your customers with a personalized message. Video is huge. I know this isn’t news, but I think we find it hard to grapple with how big it is becoming — and, hence, how important. To get a feeling for it, consider this: as of October 2018, Netflix is devouring 15 percent of all […]

Got your 360-degree marketing video ready to go? What about that virtual reality how-to? Time to get ready for the future. Many consumers devote (what seems like) 24/7 of their time to holding a mobile device in one hand and dealing, with the other, with a million different companies vying for their attention on the […]

According to MarketsandMarkets, the global mobile marketing market will be worth $98.85 billion by 2021. They’ve predicted that the market will grow at a compound annual growth rate of 28.1%. These numbers are impressive, but not surprising considering how much people use their smartphones. In fact, an eMarketer forecast has shown that on average, American adults will spend […]

By following these tips, you’ll be sure to create a digital presence that captivates millennial consumers. Ecommerce sales in the United States are projected to surpass $504 billion by the end of this year — and millennials are historically a driving force in the ever-increasing growth of online shopping. What’s better, they are currently the most valuable target demographic for modern […]

You Can Stand Out and Sell More by Marketing Different Early Black Friday Deals! Black Friday Preview! Black Friday Week! This year, I received my first Black Friday email on November 14 — a full 10 days before the most frenzied shopping day of the year. At first, my heart raced (The sales are coming!). My FOMO kicked […]

By Alisa Dereza Purpose – “If you have a purpose, everything comes easier.” → Nico Rosberg, the 2016 Formula One champion and tech investor, and Stephen Kaufer, the CEO of TripAdvisor – “Any idea needs to have an impact” → Olivier Robert-Murphy, Global Head of New Business, Universal Music Group – “Having purpose for the brand is important for customers […]

Here’s how to build your brand like the iconic hip-hop star. He’s won 119 awards from 288 nominations, including 12 Grammy Awards. He was the first rapper to win a Pulitzer Prize (for his 2017 album DAMN.), which has always gone to a classical or jazz artist. And he’s taken home a Cannes Lion and three Clios for his music videos. […]